Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Typef.com, a site built around Tyra Banks, is just building its audience, while Livestrong.com, a health site backed by Lance Armstrong, has seen traffic climb by 19 percent over the past... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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From analogue to digital: how media companies are changing - video

Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
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IPA Congress Focuses on the Publisher’s Role in a Digital Economy

In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital economy #opening speech


Pan Mac to publish Nelson Mandela sequel

Pan Macmillan is to publish the sequel to the late Nelson Mandela’s autobiography Long Walk to Freedom (Abacus). An incomplete draft of the new book, which does not yet have a title and which was started by Mandela before his death last year, is in the archives of the Nelson Mandela Foundation. Continue reading at The Bookseller

[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Times website develops edition-based publishing model

Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news article #news outlets #sources familiar #mobile devices #coming months #national geographic #huffington post


Mandela's memoir to be published

A sequel to Nelson Mandela's 1995 autobiography Long Walk to Freedom is to be published next year. Continue reading at BBC News

[ BBC News | 2015-03-24 00:00:00 UTC ]
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Canongate to publish Nick Cave bundle

Canongate will publish a new book from musician Nick Cave, including a limited edition priced at £750. The Sick Bag Song will be published by Canongate on 8th April and sold exclusively through the site thesickbagsong.com. Based around Cave's 2014 tour of the US, it was originally written on... Continue reading at The Bookseller

[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Amazon Publishing France: How Will the French Respond?

The Amazon Publishing France had hired its first employee, Clément Monjou, who will start by publishing a pair of translations under the Crossing imprint. The post Amazon Publishing France: How Will the French Respond? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Magazine Publisher Meredith Finds Success Focusing on Women

Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News

[ ABC News | 2015-03-20 00:00:00 UTC ]
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Blink to publish Professor Green

Blink Publishing has acquired the autobiography of musician Professor Green. The book, Lucky, will be accompanied by “a ground-breaking app full of additional content and exclusive videos”, said the publisher. Acquisitions director Clare Tillyer bought world rights, excluding America, to Lucky... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blink publishing #additional content #excluding america #jon elek #united agents


Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday

[ Digiday | 2015-03-20 00:00:00 UTC ]
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Controversy: Pearson Publishing Monitoring Students’ Twitter Posts

The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Amazon Publishing expands to France

Amazon Publishing has expanded into France, internally hiring Clément Monjou, formerly of its Kindle and Appstore units.  The development of Amazon Publishing Europe has already seen the e-commerce giant set up publishing arms in the UK and Germany, while it has also advertised for positions in... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Bonnier opens Australian adult publisher

Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Facebook quiz publisher PlayBuzz raises $16m in funding

Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian

[ The Guardian | 2015-03-18 00:00:00 UTC ]
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Liveright to Publish Alan Moore’s 'Jerusalem'

Twenty years in the writing and set to clock in at over 1 million words, 'Jersualem,' the second novel from from legendary comics writer Alan Moore, will be published in the U.S. and Canada by the Norton imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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Confessions of a Gay Erotica Writer in the Era of Indie Publishing

Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Apollo in the Lead to Buy Digital First Media — Sources

n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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Sheila Barry on Publishing Children’s Books That Matter

Sheila Barry of Canada's Groundwood Books, discusses the challenges of consistently publishing an engaging variety of books to children of all ages. The post Sheila Barry on Publishing Children’s Books That Matter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Mondadori and RCS Libri: An Italian Publishing Coup in the Making?

Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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