HarperCollins to Provide Content for JetBlue

HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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HarperCollins Children's pre-empts Steven Camden

HarperCollins Children's Books has acquired a debut project from spoken word poet Steven... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Scribd, HarperCollins deal casts long digital shadow

Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York

[ Crains New York | 2013-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #attractive option #forrester research #message directly #literary agent

Scribd in deal with HarperCollins for subscription book service

SAN FRANCISCO -- There is Netflix for online videos and Pandora and Spotify for streaming music by subscription. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-10-01 00:00:00 UTC ]
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Scribd, HarperCollins Launch $8.99 Subscription Book Service

For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company

[ Fast Company | 2013-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #incremental revenue #largest publishers #big business #book space #tv shows #unlimited access #video games

Can Charlie Redmayne Lead HarperCollins UK to Victory?

Ex-army man Charlie Redmayne may have left Pottermore to take the helm at HarperCollins UK, but he's not taking sides in the war between print and digital. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-23 00:00:00 UTC ]
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Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
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LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
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HarperCollins Steps Up in Fiction

The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Bezos’s E-Book Overhaul Provides Blueprint for Post

Jeff Bezos has already transformed one traditional print business -- books -- into a digital one. The experience provides a blueprint for how the billionaire technology executive is now poised to overhaul newspapers following his $250 million acquisi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-06 00:00:00 UTC ]
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Siobhan Kenny to leave HarperCollins

Siobhan Kenny, group communications director for HarperCollins UK and International, is to leave... Continue reading at The Bookseller

[ The Bookseller | 2013-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins uk #siobhan kenny #leave harpercollins

The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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LinkedIn Launches Sponsored Content Offering

LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Global Publishing Leaders 2013: HarperCollins

HarperCollins is a subsidiary of News Corporation, a diversified global media company with operations in cable network programming, film, television, direct broadcast satellite television, and publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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HarperCollins to move to London Bridge

The HarperCollins offices are to move from Hammersmith to London Bridge. The publisher will be... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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What Does the HarperCollins UK Redmayne Appointment Really Mean?

With former Pottermore CEO Redmayne running HarperCollins UK, publishers wonder what his appointment foretells about the future of the book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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