HarperCollins to Provide Content for JetBlue

HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Is WhatsApp the Next Big Content Distribution Platform?

A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishers #digital business


HarperCollins Launches Brazilian Subsidiary

HarperCollins Brasil will feature titles from HarperCollins' global list of authors in addition to publishing local Brazilian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feature titles #harpercollins brasil


Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #push notifications #content discovery #publish content #mobile content


Harper’s Dips Its Toes into Metered Content…Gently

Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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10 Viral Content Creators Who Electrify Fans by the Millions

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek

[ AdWeek | 2015-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book deals #digital equivalent


HarperCollins UK CEO says “Publishing Entering a Golden Age”

At HarperCollins UK's annual summer party for its authors, UK CEO Charlie Redmayne could not have sounded more positive about the firm's direction in 2015. The post HarperCollins UK CEO says “Publishing Entering a Golden Age” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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A Look at HarperCollins' Global Publishing Strategy

Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editorial manager #global offices #harpercollins announced


What Scribd’s Growing Pains Mean for the Future of Digital Content Subscription Models

Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music.   That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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Global Publishing Leaders 2015: HarperCollins

HarperCollins is a subsidiary of News Corp., a global media and information services company that covers news and information services, cable network programming, digital real estate services, book publishing, digital education, and pay-TV distribution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pay-tv distribution #digital education #book publishing #information services #global media


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content marketing #holy grail #book appeared


Reuters Makes Some Content Free, Citing ‘Unprecedented’ Shift

Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored post #managing editor #top editor


AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek

[ AdWeek | 2015-06-02 00:00:00 UTC ]
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HarperCollins to publish first George Macdonald Fraser novel

HarperCollins has acquired the first novel written by Flashman author George Macdonald Fraser, Captain in Calico. The book will be published on 10th September, but throughout August, it will be available from Heywood Hill in Mayfair. Fraser was a longstanding customer at the shop, which... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #heywood hill #10th september


Facebook’s Instant Articles Do Speed Up Mobile Content

When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name.   Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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BEA 2015: Content by Teachers for Teachers

As the name declares, Teacher Created Materials Publishing is all about producing quality books by teachers for teachers—and the company has been doing that for almost 40 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Strides in Content Management

The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored post #scott donaton #increasingly relying #complete idiot


HarperCollins makes Ireland appointments

HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Global news organisations agree to share climate change content

The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #seattle times #dozen publishers #raise awareness #china daily #le monde #el pas