Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]

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UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #digital content #e-book #free e-book #ll notice #phone calls #hanley wood #b2b publications #paying subscribers


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
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Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #adrianne pasquarelli #jessica wohl #leo burnett #remain based #general manager


Introducing Young Readers to Classics with Graphic Novels

A reader makes a case for the incorporation of graphic novel adaptations of classics, abbreviated for younger readers, into the classroom. Continue reading at Book Riot

[ Book Riot | 2019-07-18 10:36:40 UTC ]
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Harlequin Creates Two Business Groups

The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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In ‘The Bookish Life of Nina Hill,’ Abbi Waxman introduces a modern-day Elizabeth Bennet

The novel follows an introverted millennial heroine whose life is upended by a family she didn’t know existed. Continue reading at The Washington Post

[ The Washington Post | 2019-07-09 15:44:59 UTC ]
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This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Amazon’s influence felt larger in small cities

In just a quarter-century of existence, Amazon has grown from an online bookseller to a company valued at $1 trillion and sells pretty much anything that can be imagined. With such a hefty inventory, Amazon has had to grow beyond Jeff Bezos' garage in Bellevue to a huge headquarters in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-25 11:18:10 UTC ]
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Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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Bonnier’s BookBeat Announces a 24-Market European Expansion

Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
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Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | All news stories tagged with: #russian book #ebooks #online serialization #growing popularity


Advantage Business Marketing Ceases Operations After 13 Years

Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
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Indonesia Market Focus: Wraparound

In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia.  Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global

[ British Council global | 2019-06-19 15:03:54 UTC ]
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News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
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