Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
News tagged with: #banner ads #golden age #digital content

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Facebook wants more 'high quality' videos it can slap ads on

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget

[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #video ads #vox media


A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months mdash


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data


Times website develops edition-based publishing model

Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing schedule


Jamie Oliver and Time Out to launch Food Tube magazine

They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #online brand #print format #print version


Young Artist's First Graphic Novel Gets Big Time Blurbs

How a teenager got acclaimed comics artists Jeff Smith, Lucy Knisley and Hope Larson to blurb her self-published book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young artist #lucy knisley #hope larson #self-published book


Evans retiring from Transworld after 23 years

Linda Evans, senior editorial director at Transworld, is to retire in April after 23 years with the company.  Transworld publisher, Bill Scott-Kerr, paid tribute to her in a message to the company in which he called her “wonderful” and “redoubtable”. Continue reading at The Bookseller

[ The Bookseller | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid tribute


Books Mark the Second Anniversary of Pope Francis

A crop of new and weighty books about and by Pope Francis mark the second anniversary of his election to lead the Catholic Church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books mark #pope francis #catholic church


Johnston Press chief: we will end up with fewer full-time journalists

Ashley Highfield says the ‘economics’ of digital news require the publisher to rely more on a ‘fluid’ selection of contributorsJohnston Press chief executive Ashley Highfield has warned that the number of full-time journalists working across the group’s local titles will fall from its current... Continue reading at The Guardian

[ The Guardian | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ashley highfield #local titles


Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age

[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #collective stand #21st century


Time Inc. close to naming president of People

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine #largest brand


Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar


L.A. Times Book Prize Finalists Announced

Fifty nominees in 10 categories are up for the awards, and the winners will be revealed on April 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #people wanted #sights set #global head


How Publishers Make Native Ads Newsy

Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #native ad


Women dominate Sunday Times Short Story Award shortlist

Five women have made the shortlist for the £30,000 Sunday Times EFG Short Story Award. British newcomer Rebecca F John, whose first book will be published by Parthian this year, has been nominated for her story "The Glove Maker's Numbers", about a woman grieving over her brother, alongside... Continue reading at The Bookseller

[ The Bookseller | 2015-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheltered woman


What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #technological advances


They're official: 'Ride-share' and 'unboxing' added to Oxford dictionary

Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World

[ PC World | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oxford dictionaries


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


Apple Runs First Watch Ads: 12 Pages in Vogue

The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march issue #conde nast #fashion magazines