GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'

[ AdWeek | 2021-10-18 11:36:54 UTC ]
News tagged with: #current role #work alongside #digital media

Other Publishing stories related to: 'GroupM Expands Into France to Support Clients’ Programmatic Evolution'

Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #real-time bidding

Duly Noted: Expanding Soldier Field for the Super Bowl would be foolish (Video)

Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duly noted #super bowl #media frenzy

ZocDoc Is Expanding To Cover The Majority Of The U.S.

The startup that lets patients book appointments with doctors online will cover all of the lower 48.ZocDoc, a service that lets patients book appointments with doctors online, announced Wednesday it is expanding from 2,000 cities and towns--roughly 40% of the country's population--to cover the... Continue reading at Fast Company

[ Fast Company | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced wednesday

France's Fnac makes 2013 profit

The leading French cultural product chain Fnac may have turned the corner financially,... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this |

In France, Right Wing Attacks “Immoral” Children’s Books

A growing right wing movement France has begun attacking children's books depicting content (nudity, homosexuality) they call 'immoral.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
More news stories like this |

Is Barnes & Noble’s Nook Expanding to Brazil?

An email to Brazilian publishers suggested that Barnes & Noble plans to start selling ebooks in Brazil soon, but B&N has yet to confirm. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

France’s Humanoids Now Based In The U.S., U.K.

Humanoids, formerly the smaller U.S. arm of French comics publisher Les Humanoïdes, has moved to front and center after the more than 30-year-old publishing house relocated its home office to Hollywood from Paris. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #home office

Action Lab: A Small Publisher Looking To Expand

With a mix of all-ages and adult material, print and digital, Action Lab Entertainment is trying to establish itself while maintaining a balance with a staff located around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #action lab #small publisher

Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component

Religious Firms Support Obamacare Challenge

The U.S. Supreme Court has said it will weigh in on the constitutionality of a provision in the U.S. Affordable Care Act requiring most for-profit companies to offer insurance coverage for birth control to their employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court

Curious Fox expands team

Children’s publisher is expanding its team by appointing Helen Freeman to the newly created... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly created

Kindle Worlds Expands

Seven new rights holders have signed agreements for Kindle Worlds, Amazon's model that allows writers to publish and sell authorized stories inspired by popular worlds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights holders #kindle worlds

Cole supports literacy among seafarers

Author Martina Cole showed her support for improving adult literacy with a visit to the Marine... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
More news stories like this |

Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #lin media #undisclosed amount #difficult decision #executive chairman

3M Cloud Library Expands to Canada

3M Library Systems has announced that Cloud Library eBook Lending System will now launch in Canada—3M’s first international expansion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international expansion

Adobe Digital Editions promises better DRM security, improved layout support

Adobe has released Adobe Digital Editions 3.0 on Windows and Mac, a major new version of its eBook manager. The tool, which helps users browse, organize and read both free and purchased eBooks in EPUB, PDF, and PDF/A formats, offers more secure DRM, improved PDF search tools and enhanced display... Continue reading at Betanews

[ Betanews | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pdf files #purchased ebooks

IPA gives support to Thema

The International Publishers Association (IPA) is giving its official backing to Thema, the new... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |

Simon & Schuster Expands Library E-Book Program

After entering the library ebook market last April with a pilot, Simon & Schuster is expanding its program to more libraries, and adding OverDrive as a vendor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster