GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'

[ AdWeek | 2021-10-18 11:36:54 UTC ]
News tagged with: #current role #work alongside #digital media

Other Publishing stories related to: 'GroupM Expands Into France to Support Clients’ Programmatic Evolution'


Shakespeare Folio found in France

A rare Shakespeare First Folio, regarded as the most important book in English literature, is discovered in a small French town. Continue reading at BBC News

[ BBC News | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important book #english literature


S&S Expands Library E-book Lending

The publisher is opening up its ebook lending program to all libraries. Previously, the S&S catalog was available only to those libraries participating in the house's “Buy It Now” merchandising program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Rich Expands to Nan A. Talese

Alison Rich, v-p and executive director of publicity for Doubleday, will take on the additional role of associate publisher for Knopf Doubleday imprint Nan A. Talese Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #additional role #associate publisher


Storyplayr: Kid’s Ebook Subscriptions for France

French digital entrepreneurs have launched Storyplayr, a children’s ebook library for 3-8-year-olds. The post Storyplayr: Kid’s Ebook Subscriptions for France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #ebook subscriptions #ebook library


Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #books appeared


AP Sees Expanded Coverage, Growth Ahead

The Associated Press will continue its efforts to retain U.S. newspaper publishers next year, adding an intermediate service level and a “shared news desk” for increased state coverage, says President and CEO Gary Pruitt.   E ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers


Librinova: Answering the Call for Self-publishing in France

Founded by two publishing veterans, Librinova provides ebook creation and distribution services for self-published authors in France. The post Librinova: Answering the Call for Self-publishing in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #publishing veterans #distribution services #self-published authors


Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK.   The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improve literacy #literacy skills #reading agency #children born


The Evolution of Blurb: Adding Distribution and Experts

Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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Lemony Snicket Rallies Support for Indie Bookstores

Daniel Handler suggests that authors should pick an independent bookstore close to where they live and sign books for them to sell. The post Lemony Snicket Rallies Support for Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #sign books


Is Translation Stronger in France, Germany or the UK?

A panel at the Frankfurt Book Fair compared international literature and translation in France, Germany, and the United Kingdom. The post Is Translation Stronger in France, Germany or the UK? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united kingdom


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


France accepts FBF 2017 invitation after delay

During an official visit to Germany on Monday, French Prime Minister Manuel Valls accepted the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official visit


France Festival Highlight Québécois, Indian Authors

For lovers of literature, Paris is the place to be for the next two weeks, as Festival America and Festival des Ecrivains du Monde highlight Francophone writers from Quebec and Indian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-13 00:00:00 UTC ]
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Indies First Movement Expands

The ABA will launch a second, larger Indies First/Small Business Saturday campaign this Thanksgiving weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thanksgiving weekend


How Condé Nast retooled for programmatic

Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic appeared #magazine publisher