GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'

[ AdWeek | 2021-10-18 11:36:54 UTC ]
News tagged with: #current role #work alongside #digital media

Other Publishing stories related to: 'GroupM Expands Into France to Support Clients’ Programmatic Evolution'


Amazon Publishing France: How Will the French Respond?

The Amazon Publishing France had hired its first employee, Clément Monjou, who will start by publishing a pair of translations under the Crossing imprint. The post Amazon Publishing France: How Will the French Respond? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday

[ Digiday | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #stay competitive #join forces #czech republic #makes sense


Parragon expands Disney franchise in US

Bath-based Parragon is expanding its Disney franchise, including books based on the Frozen and Disney Princess brands, into North America. “Parragon has been offering Disney content through their publishing programs in many international territories, but to date our presence in North America... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #publishing programs #international territories


FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content


Customers encouraged to tweet support for winning indies

Customers are being encouraged to help ensure their local bookshop is crowned the Independent Bookshop of the Year by tweeting their support.  Continue reading at The Bookseller

[ The Bookseller | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local bookshop #independent bookshop


Gigaom closure offers harsh lesson in evolution

The demise of the well-respected technology news site highlights the pressures faced by venture capital-funded publishersStop all the clocks, cut off the telephone … it is the end of Gigaom. With many apologies to WH Auden, when the news broke last week that the well-respected technology site... Continue reading at The Guardian

[ The Guardian | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news broke


Myrmidon buys memoir from occupied France

Myrmidon has acquired the true story of a young British girl and her family trapped in France during the Second World War after her father is incarcerated by the Nazis. Kate Nash, director at Myrmidon, acquired world rights to the memoir, titled Nell and the Girls, direct from the author,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true story #world war #kate nash


BuzzFeed to Expand in Canada

BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


HC Expands Spanish-Language Publishing Efforts

HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins iberica


France and Luxembourg ordered to restore ebook VAT

The European Court of Justice has ordered France and Luxembourg to restore their standard VAT rates on ebooks in a ruling announced today (5th March). The court upheld a decision previously made by European Commission, which ruled that the two countries cannot charge the same VAT rate on ebooks... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european court #european commission #vat rate #physical books


Maria Campbell Adds Clients in the U.K.

Scouting agency Maria B. Campbell Associates is expanding its London office, adding three new clients, all houses within the Netherlands-based VBK Group: Atlas Contact, Kosmos Personal Growth and Ten Have. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell associates #london office


Using Solar Power for E-readers in Africa, France

Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared


Pedigree expands education range

Exeter-based independent children's publisher Pedigree is expanding its education range based on licensed characters, with titles featuring Postman Pat, Barbie and Angry Birds due this year. Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Pellerin confirms Kindle Unlimited illegal in France

French culture minister Fleur Pellerin has said that Kindle Unlimited and other similar book subscription services contravene the French fixed price Lang Law and have three months to come into line. Reacting to a report by the book mediator Laurence Engel, Pellerin said in an interview with the... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle unlimited


Houellebecq Ranks In France, Italy

New titles swept the top of France’s fiction bestseller list in January, led by Marc Levy’s "She and Him." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marc levy


Bad News for Kindle Unlimited in France?

France is once again putting pressure on Amazon, this time through ebook subscription. Ironically, France's homegrown subscription services may suffer more. The post Bad News for Kindle Unlimited in France? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #kindle unlimited #ebook subscription


Waterstones Piccadilly expands children’s section

Waterstones’ flagship Piccadilly store is expanding its children’s section after a sales increase of 20%. London regional manager Luke Taylor said the company decided to re-think the space after “the recent explosion in children's sales”, driven by reference, games and educational related... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increase #company decided #recent explosion #harper lee #related products


Bertelsmann to 'massively expand in Brazil, China and India

Bertelsmann is to “step up” its investments in the education and digital media sectors in Brazil, China and India. The company will also look to expand its existing activities in the areas of TV production, books, magazines and services in the three countries. Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production


Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly


AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #digital publishers