Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Goldsboro Books is to expand in June, increasing its size by a third. The high-profile independent bookshop, founded in 1999, is currently based at 23–25 Cecil Court in the heart of London’s theatre district. It will expand into the adjacent premises, at 27 Cecil Court, in June. David Headley,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Tong Zhilei of ChineseAll.com discusses ebooks, UGC, and the evolution of digital publishing in China, growing at 40% each year, and valued at $40 billion. The post The Evolution of Digital Publishing in China and ChineseAll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian
[ The Guardian | 2015-04-29 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews
[ Betanews | 2015-04-26 00:00:00 UTC ]
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Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Myriad Editions has signed six new books for 2016 following last week’s London Book Fair, as well as signing a new distribution deal for its international markets. Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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The London Book Fair has evolved to reflect the 'new ecology' of publishing and shift in confidence, says Faber's Stephen Page. The post London Book Fair’s Evolution Reflects Publishing’s “New Ecology” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-18 00:00:00 UTC ]
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Already in over 1,000 libraries in the U.S. and Canada, users abroad will soon be able to use 3M to borrow library ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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A new branch of a growing tearooms and bookshop chain is to open in Chester this weekend. Beatons Tearooms Ltd, which is also a bookshop, was first founded by owner Patrick Duffy in 2010 in Tisbury, Wiltshire. Beaton's outlets are “very much a tearooms,” Duffy, said, “but the book stock is also... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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To get a snapshot of the market in France, PW spoke with Maggie Doyle, foreign acquisitions director at Editions Robert Laffont. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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'We are creating a new thing for a new generation of readers...this is the future,' says Benjamin Alfonsi of Metabook's new ultra-enhanced ebooks. The post Is Metabook the Next Evolution of the Book? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books. Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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