Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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The 16-year-old virtual campus bookseller is on target for $100 million in revenue this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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A move from Paris to Los Angeles has bolstered graphic novel publisher Humanoids's standing in the film world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Apple began offering its three-month-old music streaming service as well as movies and electronic books in China on Wednesday, promising a library of content geared toward its most important market outside of the U.S.Apple Music, the iPhone maker's answer to streaming services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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After a multiyear hiatus, Random House created a client services division in 2003 and returned to distribution with the signing of its first new client, Steerforth Press in Hanover, N.H., in 2004. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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French app BookWeather is a social network that rates books as you might describe the weather, that also offers a bespoke physical book subscription service. The post France’s BookWeather App Offer’s Unique Take on Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The Rights Directors Meeting at the Frankfurt Book Fair will focus on France and the developing markets in Southeast Asia where more than 620 million people live. The post France, Southeast Asia In Spotlight at Frankfurt Rights Directors Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Jean-Luc Morel, sales manager for Penguin in France, is to retire from the company after 25 years. Morel’s last day will be 22nd September. In the coming weeks he will hand his work over to existing members of the Penguin Random House international sales team: Pauline Konink, sales manager for... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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Authors, staff, and other supporters of the University of Akron Press expressed relief after UA president Scott Scarborough affirmed his commitment to maintaining the press' viability and rehired laid-off employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-20 00:00:00 UTC ]
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Starting today, some 300 Fantagraphics titles will be available on Amazon’s Kindle Store, as the publisher has renewed and expanded its distribution deal with Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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Not unlike climate change, it's something that digital-age writers worry about, but can't nail down. I'm not sure what effect the accepting warmth of digital communities has on our literature. I don't think encouraging people can make bad writing suddenly appeal to the masses. Are the... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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