Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Catalyst Global Media has optioned the film and TV rights to Cuckoo Song by YA author Frances Hardinge. Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Russia's Ministry of Culture promises favorable rent rates to bookshops, but how much can that help with a dearth of Russian bookstores? The post Reactions to Moscow’s Support for Russian Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-11 00:00:00 UTC ]
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Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday
[ Digiday | 2016-08-11 00:00:00 UTC ]
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Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Yellow Jersey has acquired Velosaurus: A Linguistic Tour de France by ITV Tour de France commentator and cycling writer Ned Boulting. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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With economic shrinkage forecast to continue, Brazil's publishing industry battles educational and distribution challenges: 'We've had to reinvent ourselves,' says a key player in the book business. The post ‘Expand the Number of Readers’: Brazil’s Miriam Gabbai appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-29 00:00:00 UTC ]
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Amazon has brought its Prime Now service to Scotland, offering a fast delivery service in Glasgow on thousands of items, including Harry Potter and the Cursed Child. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
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In a move that will help publishers, retailers and librarians to more precisely describe and categorize children's and YA graphic novels, BISG will offer an expanded number of BISAC codes and subject headings for the category beginning in January 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Challenges to the industry in Taiwan are debated, from educational shortcomings to 'poor adaptation to the digital era among Taiwanese publishers and bookstores.' The post Taiwan’s Culture Minister Pledges New Support for Publishing, Bookselling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-01 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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#ad tech
Jonathan Coe has been awarded prestigious French honour Officier in the Ordre des Arts et des Lettres (The Order of Arts and Letters) from the French Ambassador, who named him "France’s favourite British writer". Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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#start trading
Quarto imprint Frances Lincoln Children’s Books and London’s Natural History Museum are launching a publishing partnership to create 10 non-fiction titles per year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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French and American children's book publishers gathered on June 9 at the French Embassy in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
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Over the past few years the cloud has significantly changed the way all of us store data, and in many cases how we run software too. But from an enterprise perspective what impact has the cloud had on traditional data centers, and how is it continuing to evolve? We spoke to Saviz Izadpanah,... Continue reading at Betanews
[ Betanews | 2016-06-10 00:00:00 UTC ]
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