GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR DonnelleyAMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:13 Weidenfeld & Nicolson has acquired a debut novel in a "major" six-figure pre-empt deal, with the agent likening it to The Book Thief and The Boy in the Striped Pyjamas. W&N fiction publishing director Kirsty... Continue reading at The Bookseller
[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 08:55 Macmillan Childrens Books has signed up publishing rights in crime-fighting CBeebies character Rastamouse. The deal was struck with DHX Media, and will enable Macmillan to publish a range of Rastamouse products including... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-19 00:00:00 UTC ]
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Jim Lee, co-publisher of DC Entertainment, showcases the graphic novel "Superman: Earth One" on the Kindle Fire. Continue reading at The New York Times
[ The New York Times | 2011-10-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 14/10/2011 - 11:25 Popular science writer Simon Singh has accepted a six-figure world English language rights pre-empt made at Frankfurt for his next book, The Mathematics of The Simpsons. The deal, Singh's first since winning the legal case... Continue reading at The Bookseller
[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 12/10/2011 - 11:55 A new literary award, The Literature Prize, has been set up to "establish a clear and uncompromising standard of excellence", with the advisory board claiming that the Man Booker Prize no longer does the job. The board, for... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 11:49 Hutchinson has confirmed it will publish former US president Bill Clinton's book Back to Work, setting out his plan on how to get America "back into the future business". Cornerstone m.d. Susan Sandon acquired UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William Bill Eerdmans Jr., the son of its founder, has served as the companys... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 27/09/2011 - 15:18 French publisher Flammarion has signed an agreement to sell its electronic titles through Amazon and Apples iBookstore. The publisher is the first in France to sign up with Amazon, just before the Kindle is expected to be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 22/09/2011 - 14:15 Quercus has acquired two books from 26-year-old debut author, Prajwal Parajuly, who becomes the youngest writer at the publisher. Editor in chief Jon Riley bought UK and Commonwealth rights, excluding Canada, to The... Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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