Former prime minister Gordon Brown has signed up to write a new book for Simon & Schuster, assessing seven major challenges facing the world. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-11-11 20:08:40 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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#publisher clients
#playing field
#facebook appeared
WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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#digital advertising
#martin sorrell
A little time alone can go a long way in spurring your creative thinking and strengthening relationships.I recently got back from a week of solitude in a house off Buzzards Bay in Massachusetts. I was there to focus on finishing my book of short stories without distraction, conversations,... Continue reading at Fast Company
[ Fast Company | 2015-10-16 00:00:00 UTC ]
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#short stories
Hachette’s famous ebook pricing dispute with Amazon may be over but its shadow stretched over yesterday’s CEO panel at the 2015 Frankfurt Book Fair. The post Hachette CEO Nourry and “The Way to Death” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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#ceo panel
The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
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#search engine
#apple news
Dan Davies has won the Gordon Burn Prize for In Plain Sight: The Life and Lies of Jimmy Savile (Quercus). Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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#dan davies
While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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#entire site
#ad tech
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#big push
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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#vox media
#mobile apps
#mobile web
Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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#web pages
#rivals facebook
Little, Brown has signed a book by Ensaf Haidar, the wife of imprisoned Saudi Arabian blogger Raif Badawi. Richard Beswick won world English language rights, excluding America, in an auction to Raif Badawi, The Voice of Freedom: My Husband, Our Story from Barbara Zitwer at the Barbara J Zitwer... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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#zitwer agency
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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#reach $8
#branded content
Sandra Brown's 'Friction' debuted at #2 on Apple’s iBooks bestseller list for the week ended August 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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#ibooks bestsellers
Headline has signed two more books by author and Daily Telegraph columnist Bryony Gordon, including one looking at mental illness. Gordon is the author of The Wrong Knickers, also from Headline and about Gordon’s 20s, which has sold 45,225 copies through Nielsen BookScan to date. Her first new... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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#wrong knickers
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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#existing content
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#biggest mistake
#mobile appeared
#post facebook
Curtis Brown has appointed Luke Speed as a book to film agent in its book department. Speed previously spent 15 years at Marjacq running its book to film department. Curtis Brown joint c.e.o. Jonny Geller said: “We have long admired Luke's work as book to film agent at Marjacq and are... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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#jonny geller
#curtis brown
#work closely
HarperCollins crime and thriller publisher Julia Wisdom has bought a "deeply disturbing" psychological suspense novel by Camilla Way [pictured], Watching Edie McCrae. Wisdom bought UK and Commonwealth rights (excluding Canada) in the novel, plus a further book, from Hellie Ogden at Janklow... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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#janklow nesbit
#hellie ogden
#psychological suspense
#deeply disturbing
#harpercollins crime
PW lists five books that examine racial reconciliation in the U.S. amidst the one-year anniversary of Michael Brown's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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#one-year anniversary
#michael brown
Mantle has acquired two novels by Kate Eberlen in a seven-way auction. Associate publisher Sam Humphreys bought UK and Commonwealth rights to Miss You and one other book from Mark Lucas at LAW. Miss You, which Pan Macmillan's Mantle imprint will publish next year, tells the story of Tess and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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#sixteen years
#pan macmillan
#mark lucas
#late teens
#kate eberlen
When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#holy grail
#simply isn
#things digital
#disappointing results
#search engines
We all want to eat better, and most of us would love to have more meals with healthful and flavorful whole grains on our table. Yet, as a cookbook author specializing in them, whenever I ask during talks, "Did you cook some whole grains this week?" few hands go up in the room. And, as further... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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#easy ways