Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company
[ Fast Company | 2013-07-31 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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Despite going on quite the world tour, Google Play Books hasn't been available as close by as Mexico. That's been rectified: the online bookstore is now open in the country, with both local titles and prices in Pesos. As with some other countries, the expansion also gives Mexicans their first... Continue reading at Engadget
[ Engadget | 2013-03-21 00:00:00 UTC ]
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Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
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Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget
[ Engadget | 2013-02-28 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
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