Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Ever get stuck at the bar waiting for your friends to show up? That’s when I usually whip out my tablet and start catching up on reading. And since Google Play Books lets me upload PDFs and ebooks I’ve purchased elsewhere, I’ve always got something new to read on hand.It’s easy to get your own... Continue reading at PC World
[ PC World | 2015-01-28 00:00:00 UTC ]
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The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World
[ PC World | 2014-11-27 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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If you’re one of the few who actually reads instruction manuals, then you may want to grab a new ebook from Google.The Android Quick Start Guide is a free download on Google Play Books that outlines basic Android Lollipop features, such as connecting your Google account, setting up a security... Continue reading at PC World
[ PC World | 2014-11-11 00:00:00 UTC ]
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Google has launched a new version of Google Play Books that it hopes will make for a better reading experience for nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Google's latest Play Books update for Android makes the app a lot easier to use for reading non-fiction ebooks. See, Play Books is perfect if you're just reading something from cover to cover. But if you're using it to read text or reference books... Continue reading at Engadget
[ Engadget | 2014-10-30 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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