Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are exceptions "if used responsibly," Google said in a blog post: Interstitials to verify people's ages, dialogues to sign into a paywall and banners that use "a reasonable amount of screen space" won't be penalized. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-24 00:00:00 UTC ]
News tagged with: #digital publishers #mobile sites #search results

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Norwegian publishers say no to Google

The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Amazon rebrands Cloud Player with launch of Amazon Music 3 for mobile and desktop

Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music  for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews

[ Betanews | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #music streaming


4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital platforms #youtube videos #music downloads


Google Play to expand ebook offering to 13 new countries

Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make ebooks #google play


PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial details #run ads #firm grip


RosettaBooks Debuts Mobile E-book App

E-book publisher RosettaBooks is launching an interactive e-reading app for mobile phones and tablets that allows consumers to buy an inventory of backlist classics from Rosetta's retail partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail partners #mobile phones


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search giant #video business #video ads #premium publishers


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #publisher partners


Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #johnson johnson #video ads


Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #company plans #mobile devices #videos viewed


Wowio Launches New Mobile App

The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile app


BEA 2014: Garth Nix Returns to Familiar Terrain

It has been more than a decade since Australian author Garth Nix published Abhorsen, the third volume (after Sabriel and Lirael) in his Old Kingdom fantasy series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Gwyn Jones: 'fears for our dispossessed authors'

The former publisher of literary imprint Flamingo, and later Portobello and Granta Books, has... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #granta books #gwyn jones


A Mix of University Press Call New England Home: Spotlight On New England 2014

New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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German media boss criticises Google

In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World

[ BBC World | 2014-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search giant #eric schmidt #open letter


Authors Guild Hits Back at Google Ruling

Late Friday afternoon, the Authors Guild filed its appeal in its copyright infringement lawsuit against Google. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital editions #google play #dc entertainment


NYT boss attacks Bloomberg for saying it shouldn't publish anti-China stories

Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian

[ The Guardian | 2014-03-26 00:00:00 UTC ]
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Left Coast Crime: Attack of the Calamari

With close to 1,000 attendees this year, the annual Left Coast Crime mystery writers’ convention returned to Monterey, Calif., for the first time in a decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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