Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
News tagged with: #machine learning #real time #publishing industry

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French Publishers Want to Charge Google for Republishing Articles

French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World

[ PC World | 2012-09-05 00:00:00 UTC ]
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Star Tribune's eBook Experiment Pays Off

Many newspapers have tried ebooks as a new revenue stream, but the Minneapolis Star Tribune&rsquo;s &ldquo;In the Footsteps of Little Crow&rdquo; stands out. Curt Brown&rsquo;s extensively researched narrative of the 1862 U.S.-Dakota ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
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11 Other Localish Companies Google Might Buy

Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek

[ AdWeek | 2012-08-16 00:00:00 UTC ]
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Google buys Frommer’s Travel Guides

John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Court lets Google appeal ebooks class status

Google has won the right to appeal the granting of class status to thousands of authors suing the search engine company over its ambitious plan to create the world's largest digital books library. Continue reading at Stuff

[ Stuff | 2012-08-15 00:00:00 UTC ]
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Google tweaks algorithms to relegate copyright infringers

Google is to reduce the visibility of websites that attract a high number of copyright removal... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Google Books case tests the limits of copyright law

The Authors Guild is seeking more than $2 billion in damages from Google Books – which may make this one of the most expensive copyright damages cases in litigation history. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-08 00:00:00 UTC ]
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Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
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Google's Nexus 7 Tablet Will Lack Some Content In UK

News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company

[ Fast Company | 2012-07-05 00:00:00 UTC ]
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Google Launches Nexus 7 Tablet Starting at $200

Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World

[ PC World | 2012-06-28 00:00:00 UTC ]
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Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Time Broadcasts Its First Google+ Hangout On Air

Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
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More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Gardners to withdraw from Google scheme

Gardners has said it will not join Google's affiliate scheme for ebooks once the giant... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Google Play Books makes an efficient arrival in Germany

Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget

[ Engadget | 2012-06-15 00:00:00 UTC ]
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Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD

[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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