Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said. For Google, this is an evolution of its recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate. Still, one of the drawbacks had been this lack of high-profile ad inventory, which is necessary for entertainment brands like ABC. "When you introduce a new TV show, you need a lot of space to get the message across," said Ben Blatt, executive director of digital strategy at ABC Television. For Rising Star, ABC took over the masthead at sites like Rolling Stone, Us Weekly and Men's Journal. The network was able to automate the process of buying these homepage-dominating ads across the Web without approaching every individual publisher. "We were able to run large mastheads in places we were never able to do before and spread out who's seeing our message," Blatt said. The private exchange not only automates the way ads are placed and when, it also uses data to better target the messages to consumers. The interest in... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-07 00:00:00 UTC ]
News tagged with:
#digital strategy
#rising star
#rolling stone
#huge part
#ad world
News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast company
#kindle fire
#itunes store
Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle age
Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World
[ PC World | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video chat
Glasgow-based independent Freight Books has bought a collection of short stories by Rodge Glass,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
#rodge glass
Penguin has acquired the first novel in six years from US author Dave Eggers. Hamish Hamilton... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin buys
#dave eggers
#hamish hamilton
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
Gardners has said it will not join Google's affiliate scheme for ebooks once the giant... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join google
Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget
[ Engadget | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios device
#online bookstore
#united kingdom
Bertrams’ parent company Smiths News has bought Dutch-based academic books supplier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
More news stories like this |
Sainsbury's enters the digital books marketplace by buying HMV's stake in Anobii, an online retailer of ebooks, for just £1. Continue reading at BBC News
[ BBC News | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailer
The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World
[ BBC World | 2012-06-11 00:00:00 UTC ]
More news stories like this |
Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#french authors
Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french authors
#french publishers
Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french authors
#search giant
#struck deals
Rider has acquired a book about a forgotten figure involved in Edmund Hillary's 1953 ascent... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this |
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
Berkshire Hathaway has made the latest of its string of investments in newspaper publishers. Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berkshire hathaway
#newspaper publishers