While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. This is a huge win for students, as they will no longer have to carry a large backpack full of books (chiropractors should be worried). Google will also be giving students' wallets some relief -- while they can buy textbooks at normal price, they can also rent them for six… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2013-07-25 00:00:00 UTC ]
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The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Ever get stuck at the bar waiting for your friends to show up? That’s when I usually whip out my tablet and start catching up on reading. And since Google Play Books lets me upload PDFs and ebooks I’ve purchased elsewhere, I’ve always got something new to read on hand.It’s easy to get your own... Continue reading at PC World
[ PC World | 2015-01-28 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Google's latest Play Books update for Android makes the app a lot easier to use for reading non-fiction ebooks. See, Play Books is perfect if you're just reading something from cover to cover. But if you're using it to read text or reference books... Continue reading at Engadget
[ Engadget | 2014-10-30 00:00:00 UTC ]
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Google has launched a new version of Google Play Books that it hopes will make for a better reading experience for nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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