German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
News tagged with: #major part

Other news stories related to: "German publisher Gruner + Jahr’s latest ad blocking tactic: Humor"

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | All news stories tagged with: #york magazine #industry dive

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | All news stories tagged with: #paid subscriber #highly effective #easy-to-digest showcase #delayed gratification #pretty limited #rigorous eye #promotional messaging #ground rules #balancing act #concerted effort #workflow challenges #significant amount #subscriber lists #in-depth features #sunday mornings

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Trump Family Doubles Down, Urges Court to Block S&S from Publishing Mary Trump’s Tell-All

In an unusually massive reply brief, Trump family attorney Charles B. Harder ripped publisher Simon & Schuster for rushing ahead with the publication of Mary L. Trump’s explosive tell-all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #explosive tell-

South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this | All news stories tagged with: #news publisher #third-party data #latest publisher

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | All news stories tagged with: #digital media #hearst #digital content #entire industry #public interest #ad dollars #vox media #marketing spend

U.S. judge rules John Bolton can publish book despite efforts by Trump administration to block it

A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC

[ CBC | 2020-06-20 14:56:06 UTC ]
More news stories like this | All news stories tagged with: #publish book #classified information #move forward #trump administration

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #bad actors #held accountable #demand-side platform #ad revenue #article pages #ip addresses

PRH becomes latest trade publisher to pull out of Frankfurt

Penguin Random House has joined the other big trade publishers in pulling out of the Frankfurt Book Fair's physical event this year. Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 07:32:23 UTC ]
More news stories like this | All news stories tagged with: #trade publisher #penguin random house #physical event

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #big fish #ad sales

Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | All news stories tagged with: #digital media #published today

As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #bad news

Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | All news stories tagged with: #digital content

S&S Latest Publisher to Bow Out of BookExpo

Simon & Schuster has become the third Big Five publisher to say it will not attend this year's BookExpo and BookCon events set for New York City July 22-26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo #simon schuster

5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | All news stories tagged with: #self-help book

Iconic book publisher Simon & Schuster is on auction block

ViacomCBS puts Simon & Schuster up for sale. The publishing house is not a core asset, and the newly merged ViacomCBS is looking to shed properties. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-04 17:33:53 UTC ]
More news stories like this | All news stories tagged with: #book publisher

Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking notice #book awards

Coronavirus: The Latest Challenge for Toy Makers—and Publishers

The coronavirus is one of the main topics of conversation at the 117th edition of Toy Fair New York, which began on Saturday and runs through Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #toy fair #main topics #latest challenge

Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | All news stories tagged with: #john blake #ad lib

The Guardian is the latest old-line publisher to reach outside the business for a CEO

As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday

[ Digiday | 2020-01-16 05:01:09 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #scientific publishing #ceo appeared