German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
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Step into a German cafe and you'll likely find most of your fellow customers leafing through a newspaper or magazine. The consumption of printed media here borders on the voracious - and it's comparatively rare to find your neighbour flicking ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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The book market in Spain, the market’s publishers association reports, sees turnover growing by 5.1 percent, up 30.1 percent in 10 years. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FGEE’s Stand at Frankfurt: 56 Publishers and Institutions aving covered the 2024 Guest of Honor Italy... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-20 00:04:51 UTC ]
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Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo. Continue reading at Digiday
[ Digiday | 2024-11-06 05:01:00 UTC ]
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The Association of American Publishers has awarded the Belarusian-language house, publishing in effective exile from Poland, with its annual honor recognizing "courage and fortitude" in defense of the freedom of expression. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
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