German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson. The post Self-Publishing Day: German Indie Authors Unite appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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Having been turned down by his long-standing publisher Hanser Verlag, dark comedy finds home with Kein and AberMartin Amis’s latest novel, The Zone of Interest, has finally found a German-language home six months after it was turned down by his long-standing German publishing house, thought by... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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The decision means that the case is headed back to the district court, although the publishers could to the Supreme Court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Axel Springer goes Anglophone to seek an international audience Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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