Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay, James Patterson and Benjamin Zephaniah, all of which have Galaxy branding on the cover. read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Nine out of ten French read books last year and on average people read 16 books a year: 14 in print, 2 digital. Still, the French see room for improvement. The post Study Reveals the Relationship Between the French and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Argentinian artist Raul Lemesoff has created a tank of books, which he is driving around Argentina to bring attention to education and reading. Lemesoff says he hopes it encourages youth to choose education over violence. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Elena Poniatowska, winner of the Cervantes Prize 2014, and critic and essayist Enrique Krauze will be headlining Mexico’s Market Focus Cultural Programme for this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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#reading women
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Waterstones has relaunched its website after several months in the planning, to create a “simpler and more pleasurable experience” for customers to shop online. The company took its website offline earlier and re-launched it this afternoon (16th February) with a new look and feel, featuring... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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The event will be emceed by Kunal Nayyar, best known for his role as Raj on CBS’s 'The Big Bang Theory.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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Scribd's monthly subscription includes unlimited access to its library of audio and ebooks, and as of today, you can add comics to that list. The service announced that it added over 10,000 comic books for leisurely reading, and the more visually st... Continue reading at Engadget
[ Engadget | 2015-02-11 00:00:00 UTC ]
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On Tuesday, the San Francisco startup announced that it is expanding its ebook and audiobook subscription service to include unlimited access to more than 10,000 comic books from some of the industry’s biggest publishers, including Marvel, Archie and Valiant. The post Scribd Unveils ‘Netflix for... Continue reading at Wired
[ Wired | 2015-02-10 00:00:00 UTC ]
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#biggest publishers
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People who read regularly for pleasure have greater levels of self-esteem, are less stressed, and can cope better with difficult situations than lapsed or non-readers, new research for Galaxy Quick Reads has found. While the research, carried out by Dr Josie Billington at the University of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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