Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as their preferred sou Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. The post Bauer Launches Digital U.S. Edition of Empire Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-15 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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Publishers looking to make their content more visible on Web pages can try following a number of best practices that have risen up in recent years. These practices include the following: Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Closure of Zoo and FHM signals end to an era after new websites replaced magazines aimed at young menOver the past two decades, magazines such as FHM, Loaded, Nuts and Zoo have surfed the wave of laddish culture brought to life in the 1990s sitcom, Men Behaving Badly.But Nuts closed its print... Continue reading at The Guardian
[ The Guardian | 2015-11-22 00:00:00 UTC ]
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Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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