DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |
Hey, EV fans in Texas, you might want to wait until October 1st before purchasing or leasing a Nissan Leaf. That's because the company's taking a leaf out of Tesla's book and giving new owners in Dallas, Fort Worth and Houston a year of unlimited free access to all eVgo charging stations in... Continue reading at Engadget
[ Engadget | 2013-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#electric vehicles
#fort worth
#october 1st
Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company
[ Fast Company | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#breakneck pace
#hardcover book
Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hong kong
#asian countries
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#customer feedback
#working alongside
#funding goals
The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget
[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#financial rewards
#patent filing
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
#automated fashion
#ad business
#programmatic buying
Plenty of people have predictions about who will win the Nobel Prize for Literature. Care to place a bet? Ladbrokes announces its odds on which author will win. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nobel prize
Think you know who will replace Steve Ballmer as Microsoft’s new CEO? Put your money where your mouth is. Sports book Ladbrokes continued the European tradition of betting on well, just about anything, by offering odds on who will serve as the next chief executive of Microsoft. The current... Continue reading at PC World
[ PC World | 2013-08-29 00:00:00 UTC ]
More news stories like this |
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
More news stories like this |
A free copy of Jamie Oliver's latest cookbook, Save With Jamie, is being donated to every... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest cookbook
#free copy
#jamie oliver
Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile app
#wimpy kid
#conde nast
#content side
#kids store
EA's kicking off its free-to-play mobile strategy with an iOS version of the much-anticipated Madden NFL 25. Available now via the App Store, the popular gaming franchise arrives on the iPhone, iPod touch and iPad as a gratis download, though there are (naturally) a slew of in-app purchases that... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#canadian publisher
#electronic arts
#in-app purchases
#ipod touch
Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vicious cycle
#content publishers
Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short order
#tablet game
#korea herald
The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing houses
More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big step
#twitter page
Summer’s winding down, but there’s still time to score free ebooks for any vacation reading. In this video, we’ll show you you where to go online to get free books, which are often classic novels now in the public domain. You’ll want to start with Project Gutenberg’s site, which offers the most... Continue reading at PC World
[ PC World | 2013-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#worth checking
#kindle app
#kindle version
#plain text
#project gutenberg
#public domain
It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print circulation
#magazine publishers
#mobile consumption