DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#good movies
#saving mr
#walt disney
#candy crush
#star wars
#full version
#angry birds
A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free app
Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reading books
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#mobile devices
A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian
[ The Guardian | 2014-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#herald express
Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#russell brand
#century signs
Seeking sale synergies, Bookline.hu, Hungary's top online bookseller has merged with Libri, the country's largest bookstore chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this |
Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#diminishing returns
House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#photo galleries
#art exhibitions
How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business model
#online community
#online communities
#bring people
E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
More news stories like this |
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#market share
#steepest drop
#advertising spend
Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sciba members
Vook, a digital publishing and distribution platform, is launching Author Control, a new data service that allows authors and publishers to track ebook sales and unit downloads across every major retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data service
#distribution platform
#digital publishing
If you're looking for digital versions of older books to download, check out Project Gutenberg first. The site is filled with stuff that has lapsed into the public domain, which means it's free. Continue reading at Wired
[ Wired | 2014-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public domain
#project gutenberg
#digital versions
Plus Douglas Adams on advertising, 'paper' currencies, Acer on Windows Phone, and moreA quick burst of 8 links for you to chew over, as picked by the Technology teamRiver level data must be open >> Climate Code FoundationNick Barnes has seen his home flooded for the second time in a month:... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#@gdntech
The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive officers
#online publisher
After developing mobile solutions for companies in healthcare, government and entertainment, KiwiTech now wants to help newspaper publishers with their mobile strategies. With headquarters in New York City and offices in San Francisco, Washington D.C ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newspaper publishers
Former The Book Depository managing director Kieron Smith pictured is to launch an online global... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kieron smith
Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this |