DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ae networks
#publishers claim
#multiple platforms
#tv deals
#consumer products
#live events
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#menlo park
#sales needle
#large part
#emarketer predicts
#privacy concerns
#taco bell
Over the last year, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 bundles that generated $4.75 million in revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#drm-free content
#promotional site
#humble bundle
#$4 million
Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ll find
#christmas tree
#newsprint version
iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#attractive option
Rights groups back challenge, claiming injunction on British performing artist’s book is serious risk to freedom of expressionA British performing artist who has been prevented from publishing his memoir as a result of legal action brought by his ex-wife is to ask the supreme court to overturn... Continue reading at The Guardian
[ The Guardian | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#injunction imposed
#leading writers
#free speech
#supreme court
Colombia's El Libro Total, a free multimedia online library of more than 45,000 titles, is now expanding into mobile and print editions. The post Colombian Online Library El Libro Total Expands Into Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print appeared
#print editions
Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#active role
#give users
#publishers appeared
YouTube blogger Zoe Sugg asks fans for patience while she takes a few days off, saying book controversy was ‘clouding up my brain’The YouTube blogger Zoella has revealed she is temporarily quitting the internet amid controversy over her record-breaking debut novel.Zoe Sugg’s Girl Online, about a... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#week -
#american musician
#zoe sugg
#record-breaking debut
#book controversy
#girl online
Penguin has confirmed Siobhan Curham “helped Zoe [Sugg] tell her story”, after rumours began circulating on social media that Curham ghostwrote Girl Online. Spokesperson Tania Vian-Smith told The Bookseller: “Siobhan was part of the editorial team.” Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial team
#girl online
Bear with me, video blogger Zoella asks fans, as she takes break from internet after admitting that runaway bestselling debut Girl Online was written jointlyYouTube star Zoe Sugg has announced that she is taking a break from the internet after admitting that she did not write her bestselling... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fastest-selling debut
#girl online
#twitter account
#bestselling debut
Her debut novel, Girl Online, was written with the "help" of her publisher, Penguin, admits Zoella. Continue reading at BBC World
[ BBC World | 2014-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#girl online
When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget
[ Engadget | 2014-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#security concerns
#open letter
YouTube star Zoella’s first book sells 78,000 copies in its first week, the highest first week’s sales of a new author ever! Girl Online, the first novel by Zoe Sugg AKA “Zoella” has pushed Jeff Kinney’s newest Diary of a Wimpy Kid: The Long Haul off the top of the chart as the fastest selling... Continue reading at The Guardian
[ The Guardian | 2014-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#long haul
#wimpy kid
#girl online
#zoe sugg
Booksellers are reporting a boost in online retail sales for the period covering both Cyber Monday (1st December) and Black Friday (28th November). The Book People ran themed Black Friday offers including on Cyber Monday yesterday (1st December) offering customers up to 80% off the r.r.p in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#seni glaister
#year increase
Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent booksellers
#shopping guide
Booktrust will next Monday (1st December) launch an online advent calendar to raise money for books for vulnerable children, featuring authors Malorie Blackman, Julia Donaldson and Chris Riddell. Each day a picture of a celebrity or author will appear behind a calendar window with a... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chris riddell
#julia donaldson
#raise money
Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#author told
#russell brand
The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World
[ PC World | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#web apps
#google account
#play store
#digital content
Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile apps