DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#playing catch-
#tribune publishing
#earnings call
Already dubbed by the media as a serious contender for Amazon, the new German online bookshop Genialokal.de will finally be launched on March 12th, the first day of the Leipzig Book Fair. The e-commerce platform promotes localism under the banner “fantastically local” and is an initiative of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this |
Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online version
#print version
#mail online
It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news outlets
#online publishers
#native apps
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technological advances
#adam shlachter
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lose money
#simply put
#move appeared
#begun working
#week ago
#mobile ads
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#american express
#brand strategy
#digital publisher
Publishers kept telling Bill Campbell that his novels weren’t marketable, so he published them himself, found a market, and 18 months ago started Rosarium Publishing to do the same for other writers and comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this |
Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this |
Discussions on magazine’s future form part of wider review of Time Inc UK, also home to Marie Claire and Country LifeNME staff are understood to have been told that discussions have been held with promoters and partners about the prospect of the magazine going free.Following reports on Tuesday... Continue reading at The Guardian
[ The Guardian | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reassure staff
#print copies
#marie claire
Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
#betting big
If you use the free edition of Microsoft OneNote 2013 for Windows, Microsoft has some good news for you. In a blog post published Friday, Microsoft’s OneNote Team announced that it had lifted the feature restrictions that previously applied to the freebie version of Microsoft’s venerable... Continue reading at PC World
[ PC World | 2015-02-16 00:00:00 UTC ]
More news stories like this |
The family of late children’s author Dick King-Smith is bringing his work into the 21st century by creating a website to promote his books online. The website goes live today (11th February) and features a biography, fun facts, a quiz, and resources for teachers of key stage one and two. There... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv show
#key stage
#books online
#21st century
#late children
#online presence
Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#internet age
Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#education system
#continued commitment
#jeb bush
Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#core part
#website redesign
#make money
The U.S. government doubled its requests for Twitter user information in late 2014 compared with the year before. Most of the time, the publishing platform gave officials what they wanted. Continue reading at The Atlantic
[ The Atlantic | 2015-02-10 00:00:00 UTC ]
More news stories like this |
The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#press ap
Little free libraries are sprouting up all over the world. However, some US cities are using their zoning codes to shut down these neighborly ventures. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free libraries
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media tycoon
#final quarter
#newspaper business
#rupert murdoch
#book publishing