DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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The National Book Award lifetime achievement winner, who said she no longer has "the stamina" for classroom teaching, wants to guide aspiring writers via her Book View Cafe blog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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Recently, I bought a copy of a 1972 anthology called "Works in Progress" that includes what appears to be the only published screenwriting by Joan Didion and John Gregory Dunne. The sample in question features the first 44 pages of "Play It As It Lays," the 1972 film based on Didion's novel of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-27 00:00:00 UTC ]
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Booksellers will get “quicker and wider access” to book proofs from across the publishing industry through a partnership with the Booksellers Association and NetGalley. UK booksellers will get access to digital proofs from over 50 publishers – including Bonnier, Hachette, HarperCollins, Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Jet Blue, Random House and Mary Pope Osborne are giving away free kids books through a program that places book vending machines in underprivileged neighborhoods. The post Vending Machines to Dispense Free Kids Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Ebury Press has bought Ctrl, Alt; Delete, a memoir about growing up online, by journalist and blogger Emma Gannon [pictured]. Commissioning editor Sara Cywinski has bought UK and Commonwealth rights to the book, in which Gannon talks about subjects from editing photos for MySpace to... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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A 32-inch LED television for $75. Harry Potter books for up to half off their list price. An Apple iPad mini for $265. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-07-15 00:00:00 UTC ]
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The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Eric Ligman, Microsoft Director of Worldwide Partner Experience is once again giving away a large collection of useful eBooks covering widely used products including Windows 8 and 8.1, Windows 7, OneNote, Skype, Office 2013, Office 365, Azure, and Lync 2013. Since his last mega giveaway, Eric... Continue reading at Betanews
[ Betanews | 2015-07-08 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Following the debate over whether authors should be paid to appear at festivals, children’s writers have warned that fewer schools are now offering to pay for author visits. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Amazon Mexico has finally launched its full retail operations and a print bookstore; it had previously offered Kindle ebooks since 2013. The post Amazon Mexico Now Sells Print Books Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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