DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
EPub is a popular format for eBooks, but PC viewing support is still a little patchy, and the files can be hard to open. Fortunately there are plenty of free ePub readers around which make it easier to build and browse your own eBook library. FSS ePub Reader is very simple and straightforward.... Continue reading at Betanews
[ Betanews | 2015-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook library
#popular format
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive vp
#senior vp
#conde nast
#digital sales
#branded content
Two publishing professionals have brought a production of Melanie Marnich’s 'These Shining Lives' to the Pleasance Theatre in London. Kate Moore, a former PRH editorial director who now works as a freelance writer and editor, is directing the play, while Anna Marx, commissioning editor at John... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#leading role
#john blake
#freelance writer
#publishing professionals
#west end
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high quality
#digital arm
#todd haskell
#sponsored articles
The dark, freezing woods of Sweden are the perfect breeding ground for terrifying tales of naughty children who get what they deserve. This week, Simogo -- the developer of beautifully macabre game Year Walk, and mysterious narrative experiences De... Continue reading at Engadget
[ Engadget | 2015-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free ebook
#bedtime stories
Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lure readers
#fantasy fiction
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#past couple
#stay ahead
#tech companies
#$300 million
#latest sign
First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ian fleming
#bestselling author
#anthony horowitz
#idris elba
BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#online advertising
#online ads
#largest buyer
Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bon apptit
#bloomberg businessweek
#entertainment weekly
#biggest hit
#digital subscriptions
#digital subscription
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#future growth
#online publishers
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jon stewart
#daily show
#tonight show
That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chinese consumers
#sell online
#york university
#digital publishing
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#told adweek
#senior director
#ad sales
#industry average
It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial content
#targeted based
#risky move
#sold directly
Both the NEIBA and NAIBA boards contacted the ABA's board to express their dissatisfaction with ABA's IndieCommerce platform, which lacks many of the features that online shoppers have come to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online shoppers
#online retailers
The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#numerous occasions
#dating back
#marcus rich
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#existing content
#distribution channel
#biggest mistake
#mobile appeared
#post facebook
Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business initiative
Will social media and aggregated preferences sweep away book reviewing and literary culture? There’s nothing new about the death of literatureThe writer Caleb Crain is unhappy about “the intrusion of counting into the life of literature”. He believes that big data and predictive-taste algorithms... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary merit