DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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New fiction on China's bestseller lists captures the contemporary sensibilities of young adults in the country's largest cities. The post China Bestsellers for July: An Urban Online Gaming Culture Drives Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-30 05:30:36 UTC ]
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When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian
[ The Guardian | 2019-08-21 04:31:05 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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Move comes after four months of discussions and previous attempt three years agoVice UK has become one of the first British digital media publications to unionise, with staff urging other online-only media outlets to follow their lead while the industry is in turmoil amid financial struggles and... Continue reading at The Guardian
[ The Guardian | 2019-07-25 17:53:06 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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When Microsoft announced that it was going to start charging its partners for software licenses that had previously been free, there was an understandable backlash. Now the company has announced that it is putting these plans on hold, and free software licenses will still be available to... Continue reading at Betanews
[ Betanews | 2019-07-13 09:35:14 UTC ]
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Author Carmen Marcus has teamed up with the North Yorkshire bookshop Book Corner to offer aspiring working-class writers a free course on developing a strategy to write professionally. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 19:37:39 UTC ]
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes &... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 11:14:14 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
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When you own an Amazon Kindle, the cost of supporting a voracious reading habit can get very steep, very quickly. A quick glance at Amazon’s list of the Best Books of the Month shows that a decent read can set you back between $13 and $15 for a Kindle edition book. Sure, Amazon offers deals... Continue reading at PC World
[ PC World | 2019-07-03 08:26:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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