DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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The company grew from a scrappy startup to a digital media player. Now it’s clinging to life after mass layoffs. Continue reading at Wired
[ Wired | 2020-01-28 12:00:00 UTC ]
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The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times
[ The New York Times | 2020-01-23 10:00:04 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Many organizations have been affected by recent cyber events. At the current rate of hacking, it has become more important than ever to pentest your environment in order to ensure advanced-level security. Kali Linux -- An Ethical Hacker's Cookbook from Packt Publishing is packed with practical... Continue reading at Betanews
[ Betanews | 2020-01-07 19:02:44 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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My Afghan godfather, a bristling military man, who at one time back in the 1930s held the all-India motorcycle speed record, spoke of A Sportsman’s Notebook as one of the two or three books that formed and continued to inform his mind. I remember his copy of it lying on his bedside table,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-07 09:48:06 UTC ]
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Wakefield indie Rickaro Books will close its bricks and mortar bookshop in March and move its focus to its website selling rare and antique books. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 01:28:46 UTC ]
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Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:05:41 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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A little more than a year after the death of founder Todd Bol, his family and his nonprofit are at odds. Continue reading at The Washington Post
[ The Washington Post | 2019-12-18 16:24:23 UTC ]
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Can the iconic brand rediscover what made it a cultural phenomenon and financial success in the 1990s? In 1990, when I was in first grade, a children’s book author named Valerie Tripp visited my school. She was there to talk about a new series she had written for a four-year-old startup... Continue reading at Fast Company
[ Fast Company | 2019-12-17 07:00:46 UTC ]
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The Times Literary Supplement has opened a new online shop selling books, prints of its covers and illustrations alongside branded merchandise. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:59:25 UTC ]
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One reader takes a trip through their neighborhood of East Rogers Park in Chicago and explores the Little Free Libraries. Continue reading at Book Riot
[ Book Riot | 2019-12-14 11:33:25 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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JPay made ebooks from Project Gutenberg free to incarcerated people who have their tablets last month. But...where did the money they collected for all of those Project Gutenberg books go? Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:39:33 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:30:56 UTC ]
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Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 19:17:49 UTC ]
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