DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 14:14:13 UTC ]
More news stories like this |
The virtual 2020 Bologna Children's Book Fair is running through Thursday, and includes the 2020 Children's Publishers of the Year announcement. The post Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 14:13:20 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#children's book
#bologna children’s book fair
The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#online edition
#bologna prize
The beginnings of Poems on the UndergroundPoems on the Underground started life in 1986 as an experiment by three friends, me (the writer Judith Chernaik) and the poets Cicely Herbert and Gerard Benson, all of us keen poetry lovers. We persuaded London Underground to post a few poems on its... Continue reading at British Council global
[ British Council global | 2020-05-04 14:39:46 UTC ]
More news stories like this | All news stories tagged with:
#public libraries
#common humanity
#sweet dreams
#john keats
Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#strategic options
#barnes noble
#elliott advisors
#online retailer
#wholesaler bertrams
Even if social distancing has helped you to achieve the nigh impossible task of watching your entire Netflix queue, there’s still a trove of media to consume. Sonos has teamed up with OverDrive -- makers of the audiobook lending app Libby -- to let c... Continue reading at Engadget
[ Engadget | 2020-04-30 14:37:36 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#social distancing
#local library
National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
More news stories like this |
The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | All news stories tagged with:
#bookshop
#million dollars
#local indie
Here's how to join a book club online, some etiquette tips to follow, and some examples of online book clubs meeting right now. Continue reading at Book Riot
[ Book Riot | 2020-04-28 10:35:48 UTC ]
More news stories like this | All news stories tagged with:
#book club
#online book
Katherine Rundell has put together The Book of Hopes: Words and Pictures to Comfort, Inspire and Encourage Children in Lockdown, and the collection is available to download free on the National Literacy Trust website. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 07:24:36 UTC ]
More news stories like this | All news stories tagged with:
#encourage children
#katherine rundell
Anthony Horowitz has announced he will share the writing process of his new Diamond Brothers book, Where Seagulls Dare, with children online. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 05:13:10 UTC ]
More news stories like this | All news stories tagged with:
#writing process
#anthony horowitz
Cambridge University Press has partnered with online library Perlego to offer students access to digital textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 23:04:36 UTC ]
More news stories like this | All news stories tagged with:
#cambridge university press
#digital textbooks
HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | All news stories tagged with:
#mary poppins
#part manifesto
Sharjah's 2019 World Book Capital concludes in a live stream from the UAE, after announcing grants from its new Access Sharjah incubator. The post Sharjah World Book Capital Holds a Closing Ceremony Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-22 13:51:20 UTC ]
More news stories like this | All news stories tagged with:
#world book
#live stream
The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 02:33:41 UTC ]
More news stories like this | All news stories tagged with:
#bookshop
#coronavirus pandemic
Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
More news stories like this | All news stories tagged with:
#cancelled due
#online journal
#platform untitled
#under-represented writers
With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
More news stories like this | All news stories tagged with:
#digital book
Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
More news stories like this | All news stories tagged with:
#books include
#rare books
#online shopping
Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot
[ Book Riot | 2020-04-17 10:35:33 UTC ]
More news stories like this | All news stories tagged with:
#free book
#perfect time
#social distancing
From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year's free books from Amazon Crossing arrive amid frontier-defying contagion. The post Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-17 03:09:44 UTC ]
More news stories like this | All news stories tagged with:
#world book
#free books
#south africa