DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Crime fiction writers, including Lee Child, Martina Cole and Ian Rankin, are participating in an online festival to raise money for the food bank charity Trussel Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 14:34:19 UTC ]
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Nancy Bass Wyden, owner of New York City’s Strand Bookstore—one of the largest independent bookstores in the country—purchased stock in Amazon three times between April 6 and May 1, totaling somewhere between $115,000 and $250,000, according to Barron’s. If you’ll recall this was a time period... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-05 16:29:38 UTC ]
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Thanks to a select group of sponsors, the fee for ALA members is just $60, and registration is free for any library professional who has been furloughed, laid off, or has had a reduction in hours. Registration closes on Wednesday, June 17, at noon (CT). Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Here are some free ebooks about police violence to read right now, in the wake of Black Lives Matter protests across the world. Continue reading at Book Riot
[ Book Riot | 2020-06-04 18:15:44 UTC ]
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If your local bookstore is all sold out of its books on anti-racism, good. Finally. Backorder them for yourself. But in the meantime, the audiobook version of Ibram X. Kendi’s Stamped from the Beginning: The Definitive History of Racist Ideas in America, which won the 2016 National Book Award... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-04 14:34:08 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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To make your journey to free books a little easier, I've compiled this list of the best places to find free book giveaways right now. Continue reading at Book Riot
[ Book Riot | 2020-06-04 10:36:13 UTC ]
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ReedPop moved BookExpo and BookCon online last week when it was forced to cancel the in-person events because of the pandemic. The most popular attraction was BookConline's Sunday session, which generated nearly 240,000 views. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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If the widespread protests of unchecked, racist police violence have spurred you to read more about the deep-rooted and systemic problems with policing in this country, here’s an excellent place to start: Haymarket Books, University of Chicago Press, and Verso Books have each made an essential... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-03 14:35:35 UTC ]
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Children's author and illustrator Rob Biddulph has broken the Guinness world record for largest online art class, in collaboration with Entrepreneur First and Art World Records. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 13:43:13 UTC ]
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Warner Bros. film JUST MERCY, based on the nonfiction book by Bryan Stevenson, is available for free streaming in the month of June. Continue reading at Book Riot
[ Book Riot | 2020-06-03 13:32:47 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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Penguin Random House, HarperCollins, Hachette and Wiley accused the nonprofit of piracy for making over 1 million books free online. Continue reading at The New York Times
[ The New York Times | 2020-06-01 17:13:29 UTC ]
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Check out these bookish tools that you can incorporate into your life to keep up to date on the book world and stay focused on your reading. Continue reading at Book Riot
[ Book Riot | 2020-06-01 10:34:41 UTC ]
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Walker Books is releasing picture book Rain Before Rainbows by Smriti Halls and David Litchfield early and for free digitally in partnership with Save the Children’s #SaveWithStories campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 21:43:34 UTC ]
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Jojo Moyes has written a story featuring the heroine of her bestselling novel Me Before You, Lou Clark, and exploring how the character may be coping in lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 14:08:36 UTC ]
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The news of Jonathan Karp's promotion to CEO of Simon & Schuster coincides with the conclusion of BookExpo's US trade show 2020 digital sessions. The post Friday’s BookExpo Online Sessions Schedule; Jonathan Karp To Lead S&S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 11:43:21 UTC ]
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Get listening to Kevin R. Free audiobook performances with this guide to for where to start. Continue reading at Book Riot
[ Book Riot | 2020-05-29 10:34:44 UTC ]
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The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
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The Library of Congress’s annual event usually draws hundreds of thousands of attendees. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 15:10:21 UTC ]
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