DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
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Steps for starting an online library book club, or converting an existing one that’s been on hiatus, while we wait for the ability to meet in person again. Continue reading at Book Riot
[ Book Riot | 2020-06-26 10:39:54 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
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Frankfurt's program in which publishers and agents can present properties to producers at Cannes this year is playing out in the digital space. The post Frankfurter Buchmesse ‘Sends’ Publishers, Agents to Cannes Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-23 03:05:13 UTC ]
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Book market developments in May point to growth in China's already powerful 'online literature' sector, led by the 'Ran Freely' trilogy by Wu Zhe. The post China Bestsellers May: ‘Online Literature’ Powers a Trilogy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 14:38:30 UTC ]
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The next awards program to move online is the 'Nibbies,' set for June 29 with access available to readers as well as to book business players. The post Nibbies on the Ether: The British Book Awards Online at 30 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 09:40:01 UTC ]
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Ann Cleeves has written a short story based on indie store Forum Books in Northumberland, which even features manager Helen Stanton as a character. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 05:26:33 UTC ]
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With home learning a new and potentially long-lasting part of the education picture, a number of thosein the sector believe their freeing of resources during the lockdown will reap long-term gains. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 09:32:53 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The nonprofit has said its National Emergency Library was a public service to people unable to access libraries during the pandemic, but publishers and authors accused it of theft. Continue reading at The New York Times
[ The New York Times | 2020-06-11 19:56:08 UTC ]
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Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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Cambridge University Press has revealed that its collection of online essays about coronavirus, Cambridge Reflections: Covid-19, has attracted 44,000 visitors in the month since it launched. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 09:01:30 UTC ]
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As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
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A digital collection of "global voices" will launch to coincide with World Refugee Day (20th June 2020). Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 08:51:48 UTC ]
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