DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#digital landscape
#changing rapidly
Before the stay-at-home orders came down in Baltimore, the last thing I did in person was participate in a panel conversation about—ironically—“art and the apocalypse.” In retrospect, we should have cancelled, but the threat in Maryland still felt surreal; those were the days when it seemed like... Continue reading at Electric Literature
[ Electric Literature | 2020-07-28 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online book
#electric literature
#stay-at-home orders
David F Ross' novel The Rise and Fall of the Miraculous Vespas is to be adapted for an online production, beginning on 30th July. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 20:26:38 UTC ]
More news stories like this |
Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 12:15:40 UTC ]
More news stories like this | All news stories tagged with:
#business rates
#rishi sunak
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | All news stories tagged with:
#digital media
A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
More news stories like this | All news stories tagged with:
#book market
#prefer print
#books online
#lockdown appeared
#pandemic lockdown
#post spain
Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
More news stories like this |
The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
#libraries
#coronavirus outbreak
#online readings
HarperCollins has acquired world all language rights to Wake Up: Why the ‘Liberal’ War on Free Speech is Even More Dangerous than Covid-19 by broadcaster and journalist Piers Morgan. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 12:44:18 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#acquired world
#free speech
#clarion call
Taking a look at some of the helpers who are turning their Little Free Libraries into Little Free Pantries to help neighbors in need during the pandemic. Continue reading at Book Riot
[ Book Riot | 2020-07-15 10:32:56 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#free pantries
#free libraries
The 27th edition of Beijing's trade show is moving to a digital format that organizers say will stay up and running until next year's fair. The post Beijing International Book Fair Moves Online: ‘Smart BIBF’ Opens August 26 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-14 17:14:55 UTC ]
More news stories like this | All news stories tagged with:
#digital format
#trade show
The Beijing International Book Fair has finally made a public confirmation that it will be held as an online edition only this year. BIBF begins on 26th August. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 20:03:58 UTC ]
More news stories like this | All news stories tagged with:
#book fair
#finally made
#online edition
I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#stephen king
#main character
#all-consuming nature
#tv series
#critically acclaimed
#candice carty-williams
The National Book Foundation has announced that this year’s National Book Awards events—including the 71st annual ceremony—will be held digitally, due to the ongoing, not-even-remotely-controlled, coronavirus pandemic. Lisa Lucas, the National Book Foundation’s Executive Director, said of the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 14:22:53 UTC ]
More news stories like this | All news stories tagged with:
#national book foundation
#literary community
#lisa lucas
#coronavirus pandemic
#held online
Markdowns are live for five days only. Lululemon rarely has markdowns, but the online shopping deities have blessed us with the opportunity to shop the athleticwear brand’s stretchy, flattering, soft, comfortable-as-hell goodies on sale. Lulu is featuring on-sale gear and apparel in every... Continue reading at Fast Company
[ Fast Company | 2020-07-09 10:51:22 UTC ]
More news stories like this | All news stories tagged with:
#lulu
#including women
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#open marketplace
Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#existing content
#playing field
What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek
[ AdWeek | 2020-07-06 20:50:30 UTC ]
More news stories like this | All news stories tagged with:
#literary festival
#ann friedman
The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
More news stories like this | All news stories tagged with:
#british book
#book awards
#industry awards
The Book Industry Study Group–focused on supply chain in the United States–is reformatting its annual meeting to a series of digital events held over weeks. The post Coronavirus Update: BISG’s Annual Meeting ‘Repositions’ Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 14:01:13 UTC ]
More news stories like this | All news stories tagged with:
#book industry
#annual meeting
#supply chain
#coronavirus update
#online appeared