Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Two titles from publisher Black Swan are in WH Smith’s Richard & Judy Book Club to kick... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
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A "grocery" as opposed to a "luxury" is how Houghton Mifflin Harcourt refers to wine on the cover of its inventive, playful, and now popular, new book, The Essential Scratch & Sniff Guide to Becoming a Wine Expert. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Tax officials have been asked to investigate Vice Media, the multi-platform publishing group, over its apparent attempt to recruit an administrator on an unpaid work experience basis.A report on Graduate Fog, the website that offers careers advice to graduates, points to the headline on the job... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Like some booksellers—and a few authors—Nicole Sullivan decided to mix booze and books. In her case it was in service of her Denver-based bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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Sue Monk Kidd's "The Invention of Wings" comes out Jan. 7. The novel weaves together the stories of a slave girl and a slave owner's daughter. Like Kidd's best-selling "The Secret Life of Bees," the book is set in South Carolina. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-11 00:00:00 UTC ]
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Fans of Rupert Murdoch's musings on Twitter can now share his thoughts with their friends this festive season. No, the Times isn't publishing a Christmas supplement compiling its owner's thoughts – New York artist Michelle Vaughan has produced letterpress cards featuring a selection of his... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd.Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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Sue Monk Kidd's The Invention of Wings is the newest Oprah's Book Club 2.0 selection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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Publishing Perspective’s epic reading of the complete plays of Shakespeare, The Play’s The Thing. is near the finale. Next up: the romances, starting with "Cymbeline." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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A “store-in-store” is how Strand marketing manager Lilly Widen described the new book shop inside Club Monaco’s flagship store on Fifth Avenue in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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Professor Stefan Buczacki has been presented with the Lifetime Achievement Award at the Garden... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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