Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Granta has won a five-way auction for a book from Telegraph wine writer Victoria Moore. Wine Dine Dictionary is a guide to pairing wine with food, arranged A to Z by food at one end, and A to Z by wine the other. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of We Are All Completely Beside Ourselves, click the arrow on the player below. Continue reading at Slate
[ Slate | 2014-12-06 00:00:00 UTC ]
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Germany and France have put pressure on the European Commission to take a closer look at how big tech companies operate in the European Union, a move which could lead to tougher competition regulation for companies such as Google, Apple, Amazon.com and Facebook.French and German officials asked... Continue reading at PC World
[ PC World | 2014-11-28 00:00:00 UTC ]
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Internet content publisher Evolve Media LLC said it has entered into an agreement with Dutch online gaming publisher Spil Games to exclusively represent GirlsGoGames.com. GirlsGoGames.com, a free online community for girls ages 6 through 12, is the latest Spil Games property to join Evolve's... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-26 00:00:00 UTC ]
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Claudia Renton’s book about the influential Wyndham sisters has been awarded this year’s £3,500 Slightly Foxed Best First Biography Prize. Her win for Those Wild Wyndhams: Three Sisters at the Heart of Power (Collins) was announced at the Biographers' Club dinner on Friday 21st November. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Oxford University Press has partnered with Emerge Education, an "accelerator" for education technology start-ups. The Emerge Education accelerator programme aims to improve educational outcomes worldwide by supporting innovative solutions and ideas from start-up companies. It offers ed-tech... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-29 00:00:00 UTC ]
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Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Wild, click the arrow on the player below. Continue reading at Slate
[ Slate | 2014-10-10 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Pierre Omidyar, founder of eBay and Honolulu Civil Beat, was the only full-time Hawaii resident to make Forbes magazine’s l ist of the 400 richest Americans. But part-time isle residents such as Larry Ellison, Michael Dell and Oprah Winfrey — and soon-to-be landowner Mark Zuckerberg — also made... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-09-30 00:00:00 UTC ]
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