Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Time Inc. Books arrives at BEA with good news: the publisher has entered an exclusive three-year deal with Animal Planet, the cable TV channel, to produce nonfiction books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Entrepreneurs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-18 00:00:00 UTC ]
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The first title selected for the group is 'I'll Give You the Sun' by Jandy Nelson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Lee Child and Paula Hawkins have given Transworld two chart-toppers in this week's bestseller lists. Continue reading at The Bookseller
[ The Bookseller | 2015-05-08 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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