Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Nintendo's 'Ring Fit Adventure' falls to $55, plus the rest of the week's best tech deals

This week brought deals on Apple devices, gaming gear and more. The Mac Mini M1 remains on sale for $600 while the 3rd-generation AirPods are back down to a record low of $140. Nintendo's Ring Fit Adventure is back in stock and $25 off, while you can still get a one-year Switch Online family... Continue reading at Engadget

[ Engadget | 2022-01-14 16:45:01 UTC ]
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Healthy Pairings in Boys Love Manga

Discover the manga genre of Boys Love with these titles that showcase healthy and swoony pairings. Continue reading at Book Riot

[ Book Riot | 2022-01-14 11:34:00 UTC ]
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‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office

A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-14 05:01:00 UTC ]
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Fully Booked: Book Club Picks for January 2022

Barnes & Noble sings praises for 'Anthem,' 'Good Morning America' brings on 'The Maid,' and more in this month's book club picks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-10 05:00:00 UTC ]
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Books in the Media: The Last Emperor of Mexico by Shawcross tops reviews

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[ The Bookseller | 2022-01-09 19:34:48 UTC ]
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[ Book Riot | 2022-01-05 11:31:00 UTC ]
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Books in the Media: newspapers look forward to 2022 releases

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Tech that can help you stick to your New Year’s resolutions

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[ Engadget | 2022-01-01 14:34:42 UTC ]
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The tech industry's accessibility report card for 2021

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[ Engadget | 2021-12-31 21:00:34 UTC ]
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[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
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Apple's latest AirPods drop to $140, plus the rest of the week's best tech deals

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[ Engadget | 2021-12-17 16:45:01 UTC ]
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Video: From Barack Obama to Billie Jean King, L.A. Times Book Club looks back on an eventful 2021

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[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

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[ The Bookseller | 2021-12-14 00:52:23 UTC ]
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[ The Bookseller | 2021-12-13 02:10:37 UTC ]
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Apple's second-gen AirPods drop to $100, plus the rest of the week's best tech deals

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[ Engadget | 2021-12-10 16:45:43 UTC ]
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Why Criteo is purchasing the best-kept secret in digital media for $380 million

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National Teen Book Club reads Cheung's Chinglish

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