Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-17 00:00:00 UTC ]
News tagged with: #core business

Other news stories related to: "Forbes Media pairs tech, tastes for wine club"

The Thursday Murder Club is back in action and as entertaining as ever

Richard Osman's "The Bullet that Missed" reconvenes his septuagenarian crime fighters. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #richard osman

A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | All news stories tagged with: #fall short #raises questions

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen

TV Alert: 'The Midnight Club'

Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv alert

What Makes a Good Book Club Question?

What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot

[ Book Riot | 2022-09-09 10:37:00 UTC ]
More news stories like this | All news stories tagged with: #good book #book club

Book Club Picks for September 2022

Reese and 'Good Housekeeping' pick Margaret Wilkerson Sexton's latest novel, TikTok spotlights Bolu Babalola's 'Honey and Spice,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #good housekeeping

Podcast Network Lemonada and Penguin Random House Team up for a Book Club

Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek

[ AdWeek | 2022-08-31 12:13:11 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #book club #nonfiction book

IPA: The SDG Book Club Issues a New Reading List

The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
More news stories like this | All news stories tagged with: #book club #post ipa

How to watch chef Keith Corbin discuss 'California Soul' at the L.A. Times Book Club

Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
More news stories like this | All news stories tagged with: #times book

Get on Board with Taste of Home

Taste of Home offers three new home-cook compendiums to usher in a delicious fall and holiday season. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #home offers

Amazon's Kindle Paperwhite drops to $110, plus the rest of the week's best tech deals

Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget

[ Engadget | 2022-08-19 13:15:16 UTC ]
More news stories like this | All news stories tagged with: #kindle #buying advice #comfortable fit

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | All news stories tagged with: #nielsen #media companies

Antique Collectors Club Cofounder Diana Steel, Dies at 82

Diana Steel, cofounder of the U.K.-based art book publisher Antique Collectors Club, died August 3 in Woodbridge, England. She was 82. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publisher

Book Club Picks for August 2022

The latest from Jamie Ford, a debut novel by Anthony Marra, and two Jane Austen classics are among the titles selected by book clubs across the country for the month of August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #book clubs #titles selected #anthony marra

How To Fake That You Read the Book Club Book

Follow my lead and no one will find out that you didn't read the book club book. Step one: praise the art of bookbinding. Continue reading at Book Riot

[ Book Riot | 2022-08-05 10:34:00 UTC ]
More news stories like this | All news stories tagged with: #book club

DOJ v. PRH: Markus Dohle's Silicon Valley of Media

In roughly five hours of testimony on Thursday, Penguin Random House CEO Markus Dohle jousted with government lawyers over PRH's market share, his commitment to allow PRH and S&S editors to bid on the same books if the merger is completed, and other issues tied to what the impact of a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #market share #silicon valley #markus dohle #prh-ss merger

How to watch actor Jennifer Grey at the L.A. Times Book Club

Jennifer Grey discusses her bestselling memoir, "Out of the Corner," and the "Dirty Dancing" sequel. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-27 22:08:56 UTC ]
More news stories like this | All news stories tagged with: #times book #dirty dancing #bestselling memoir

Callisto Media, Promising to 'Act Swiftly and Decisively,' Lays Off 35% of Workforce

Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #title output #job cuts #$20 million

In the United Kingdom, TikTok Announces Its Own Book Club

The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
More news stories like this | All news stories tagged with: #book club ##booktok #united kingdom