Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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Report finds average earnings for British authors are just £12,500, with legal protections among the worst in EuropeAs publishing prepares for the Christmas rush, with a blizzard of titles due for launch this week on “Super Thursday”, a European commission report has shown that life is less than... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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Tom Tivnan selects some of the highlights from the Frankfurt Book Fair 2016's events programme. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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After selling over 17 million copies of ‘Jesus Calling’ over the past decade, Sarah Young discusses her follow-up 365-day devotional, ‘Jesus Always,’ which is already setting records for HarperCollins Christian Publishing’s gift division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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The 22-year-old Great American Bargain Book Show has canceled its upcoming spring 2017 show and will close. SIBA, which was planning to merge its fall trade show with GABBS, will be moving ahead with its 2017 event, set for Atlanta on March 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Bookshops have reported higher footfall and sales for the UK’s first Bookshop Day on Saturday, which involved events with high profile authors, illustrators in residence and customers reading in bookshop windows. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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The four keynote speakers who will headline The Bookseller’s digital publishing conference FutureBook have been announced as author Andrew Keen, Ogilvy & Mather’s James Whatley, Bonnier AB’s chief digital and technology officer Anki Ahrnell, and Eva Appelbaum, partner at Digital Talent @ Work. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Trapeze, one of Orion's newest imprints, has announced five new acquisitions to coincide with the official launch of the imprint, among them The Brexit Survival Activity Book, and a new book by Dan The Diamond Minecart. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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This year's Christmas special of Doctor Who will see the Doctor team up with a comic book superhero. Continue reading at BBC News
[ BBC News | 2016-10-07 00:00:00 UTC ]
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Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian
[ The Guardian | 2016-10-04 00:00:00 UTC ]
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Penguin Random House’s annual indie bookselling initiative is launching one month earlier than in years past and extends for five months, through Valentine's Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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