Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at 'BBC World'

[ BBC World | 2019-05-13 00:19:58 UTC ]

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Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Kindle Worlds: Bringing Fanfiction Into Line But Not Online?

Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook form #kindle worlds


RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Hodder steps up online communities

Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #community hubs #online communities


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise money


Newsweek 2.0: A New Model For Online Magazines

Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web. When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill... Continue reading at Fast Company

[ Fast Company | 2013-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #relevant stories #ve managed


Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-profit organization #tribune company #koch brothers


German online copyright law to take effect in August

A German online copyright law that will give publishers the exclusive right to the commercial use of their publications on the Internet will come into effect on Aug. 1. The law was published in Germany’s Federal Law Gazette (Bundesgesetzblatt) on Tuesday. After a law is published in the... Continue reading at PC World

[ PC World | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #single words #parts thereof #news snippets #give publishers #google news


Online Retailers, E-books Gained in 2012

At Publishers Weekly’s May 8 discussion series on trends in consumer book-buying, held at the offices of Random House in New York City, Carl Kulo, U.S. director of Bowker Market Research, highlighted the major shifts that took place in 2012 in such key areas as sales by format and by channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key areas #major shifts #random house #e-books gained #online retailers


WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #peculier crime


'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big titles #innovative ways


Drama Online site launched

Bloomsbury and Faber's Drama Online, launched today (1st May) in beta, includes a partnership... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drama online


Jingdong Battles Dangdang, Amazon for China’s Online Book Buyers

Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international titles


A celebration of all things books at USC

L.A. Times Festival of Books: Joyce Carol Oates, Carol Burnett, Lemony Snicket and Jamaica Kincaid are among the 500 authors appearing at this weekend's festival for readers of all ages.Since background-check legislation was voted down in the Senate on Thursday, Adam Winkler, author of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lemony snicket #times festival


Publishers' online communities to double

Publisher–generated online communities, such as HarperCollins’ InkPop, Gollancz... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online communities


Ganxy Adds Tools for Selling & Promoting Content Online

The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york-based start-


There’s No Such Thing as “Normal,” say UK Publishing CEOs

Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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