Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
News tagged with: #growing audience #website aimed #strong women

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UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Publisher's disputed will could affect the newspapers she loved

A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greenock telegraph #trinity mirror #reading chronicle


Challenges and Rewards in Small Press Publishing: An AWP Panel

The panel centered on broadening audiences for independent literature while working under budgeting constraints in an oversaturated market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Online Publisher’s Association Announces New Executive Officers

The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher #executive officers


German Author Christoph Hein Honors US Publisher Sara Bershtel

In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Usborne, Nosy Crow, Summersdale winners at Independent Publishing Awards

Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow


France's Fnac makes 2013 profit

  The leading French cultural product chain Fnac may have turned the corner financially,... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
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Audible Lowers Royalty on Self-Published Audiobooks

Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published audiobooks #royalty rates


Indian STM Publishing Worth $200m, 20% Growth, 2% Ebooks

A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20% growth #stm publishing #publishing industry #globalocal conference


Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page


You Can Help Make One of the Biggest Indie Photo Books Ever

Mossless has put out just two issues of its magazine, and for its third issue, the new photography publishing outfit is putting out a book--a very large book. With 550 photographs by more than 100 American photographers, it will fill more than 280 pages. It might be the largest independent... Continue reading at Wired

[ Wired | 2014-02-27 00:00:00 UTC ]
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How Busy People Make Time To Read--And You Can Too

Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing hobby. Here's how to make more time for your favorite page-turners.Reading is one of the most pleasurable activities out there. On a scale of human... Continue reading at Fast Company

[ Fast Company | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find time #reference book


Publishing for All Seasons

A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #discussion series


Quarto rebrands publishing divisions, records 'solid' 2013

The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller

[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #publishing divisions #marcus leaver


Explaining Australia’s Fair Use Publishing Conundrum

We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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Random House to publish first from Geithner

Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller

[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Penguin Random House Remains Committed to Indian Publishing

Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing #controversy surrounding #alternative history


All You Makes a Big Change on the Newsstand

Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change #retail giant #april issue #major retailers


Reports of a second JK Rowling series has fans on alert (+video)

Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk suggest #jk rowling #seven-book series #american publisher


With Latest, Eliot Schrefer Takes YA to Endangered Africa

We interview one of our favorite YA writers, Eliot Schrefer, about his latest YA novel, Endangered, set during a chimpanzee preservation mission in Gabon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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