Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick, who is published by Orion, said that she thought in general publishers did not speak enough to authors, or on a regular enough basis. "Most authors are interacting with our readers on a daily basis," she said, meaning that authors know their readers best. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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#bring attention
#west coast
Random House is diversifying into author management with the launch of an international speakers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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#march issue
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The Reading Agency is to launch a Mood-boosting Books campaign, teaming up with Vintage and its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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#media decoder
Over 90% of the e-readers bought over Christmas were Kindles, according to research released... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Readers Digest Association has eliminated 150 positions across all of its business groups worldwide, with half the cuts affecting jobs in the U.S. and the other half international. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-16 00:00:00 UTC ]
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Cheap new e-readers are expected to be one of the hottest gifts this holiday season. But new owners of Kindles and Nooks may be in for sticker shock on Christmas morning: The price gap between the print and e-versions of some top sellers has now narrowed to within a few dollars -- and in some... Continue reading at AllThingsD
[ AllThingsD | 2011-12-16 00:00:00 UTC ]
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The author Russell Hoban, published by Bloomsbury, died last night at the age of 86. Hoban is... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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Authors including Patrick Ness, Kate Mosse, Simon Singh, Mary Hoffman and Katherine Langrish,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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#kate mosse
Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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The Crime Writers Association (CWA) is to launch a new initiative, the Crime Readers... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Asda will begin selling the Kobo wireless e-reader for £67 this Friday (9th December). The... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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#begin selling
Bloomsbury is to offer online services to help unpublished authors learn about the publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Waterstone's m.d. James Daunt has called Amazon a "ruthless, money-making devil",... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Orion is to extend its early reader series after achieving sales of 1.3 million units for the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 23/11/2011 - 08:30 W H Smith has launched a colour WiFi Kobo e-reader, priced £169.99 and with a multimedia touch screen and social media tie-in. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/11/2011 - 10:12 The US Authors Guild has accused Amazon.com of "boldly breaching its contracts" with publishers by signing them up to its new Kindle Lending programme without permission. It claimed it is doing this to drive sales of its Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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#apple ipad
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#drive sales
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