Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

Other Publishing stories related to: 'Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’'

Trade publishing 'an opportunity for private investors', Frankfurt hears

Trade publishing represents a "counter intuitive" opportunity for private investors, at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #private investors

Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
More news stories like this |

Google, Association of American Publishers strike deal over book digitization

The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online giant #online library #digital copy #pearson education #simon schuster

Google Settles Copyright Case With Publishers

The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD

[ AllThingsD | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line

Headline to publish Suchet on Poirot

Headline has acquired the world rights in Poirot and Me by actor David Suchet, writing with... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights

NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)

Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget

[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #reader app #heavily involved

Penguin takes Breathing series by self-published author

Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #penguin children

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann

Amazon's Kindle Paperwhite explained in new video

Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World

[ PC World | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ink display #barnes noble

JK Rowling publishes adult novel

Bestselling author JK Rowling spoke for the first time in public last night about her new novel The Casual Vacancy, which signals the coming of age of the Harry Potter generation. Continue reading at Stuff

[ Stuff | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this |

Achebe publishes Biafran memoir

Renowned Nigerian author Chinua Achebe publishes his long-awaited memoir, There Was a Country, about the brutal three-year Biafran war. Continue reading at BBC News

[ BBC News | 2012-09-27 00:00:00 UTC ]
More news stories like this |

Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales

Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
More news stories like this |