Facebook takes on TV and YouTube with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on the social network.The Facebook feature, dubbed Watch, will let users discover videos from outside of their feed more easily, create watchlists, and have an easier way to follow shows created by artists, brands and publishers. Related: Facebook says all I want is babies and caviar. What else does it think it knows about me? Related: How Facebook groups bring people closer together – neo-Nazis included Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-08-10 00:00:00 UTC ]
News tagged with: #original content

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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Apple's long-awaited streaming TV service to offer Oprah, Amazing Stories

Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff

[ Stuff | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple tv #amazing stories #book club


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #video appeared #facebook exec


'Resign from Facebook': experts offer Mark Zuckerberg advice for 2019

The CEO sets himself a personal challenge every new year. But after a bruising 12 months, what should he do next? When Mark Zuckerberg began his annual “personal challenges” in 2009, he set the bar pretty low: he dressed like an adult every day for a year. Subsequent challenges were squarely in... Continue reading at The Guardian

[ The Guardian | 2019-01-01 00:00:00 UTC ]
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Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Viral publisher First Media joins Snapchat with repurposed Facebook video

First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
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Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #ad sales #bigger piece #digital publishers #commercial space #e-commerce giant #ad revenue


Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company confirmed #worked closely #high prices #losing money #small number #wider world


Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek

[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Wednesday Wake-Up Call: Gawker's rebirth, Facebook's new video series and other news

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age

[ Advertising Age | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video series #daily roundup #audio version #alexa device #alexa app #gossip site #bryan goldberg


'Just use cat videos': New York Times boss wants Facebook to cut out news

Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian

[ The Guardian | 2018-08-03 00:00:00 UTC ]
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USA Today finds there’s still money to be made from feel-good videos on Facebook

The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-12 00:00:00 UTC ]
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YouTube and Facebook escape billions in copyright payouts after EU vote

Controversial new law that critics claimed threatened internet freedom is rejectedGoogle, YouTube and Facebook could escape having to make billions in payouts to press publishers, record labels and artists after EU lawmakers voted to reject proposed changes to copyright rules that aimed to make... Continue reading at The Guardian

[ The Guardian | 2018-07-05 00:00:00 UTC ]
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Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
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Facebook Users Will Be Able to Add Licensed Music to Their Videos

Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek

[ AdWeek | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #include music