Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to create more produced video content on a video-on-demand model. According... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-24 00:00:00 UTC ]
News tagged with: #encourage publishers #video content #moving forward #multiple sources

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TCAF Grows as D&Q Gets New Publisher

News of a change at the helm of leading graphic novel publisher Drawn & Quarterly was the talk of this year's Toronto Comic Arts Festival, which saw growth in attendees and exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video

Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age

[ Advertising Age | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming video #wells fargo #tv shows #photo storage #loyalty program


Verizon and AOL deal gives us a glimpse into the future of advertising

The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian

[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad industry #time warner #rorschach test


Facebook Instant Articles: BBC News and Guardian sign up to initiative

New initiative, which also involves BuzzFeed and the New York Times, speeds the process of loading news articles on the social networkBBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative that will transform the way users read news articles.Facebook... Continue reading at The Guardian

[ The Guardian | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian sign #bbc news #online traffic #news publishers #web giant


Facebook eats more of the web with 'Instant Articles' from Buzzfeed, NYT, and more

Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World

[ PC World | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook aims #national geographic #mobile apps #individual parts


At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads


3 Principles to Multi-Platform Publishing

[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-platform publishing #related content


Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stories directly


Short Takes: Spirituality & Religion Publishing News Briefs, May 13, 2015

Another high-profile Christian-themed movie; a change in Bible rights management; an IVP author on tour; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #ivp author


New Strategies for Content Monetization

Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #status quo


Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company


Buenos Aires sees publishers bet on niche markets

Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche markets


The Possibilities and Challenges of Digital African Publishing

Emma Shercliff looks into the creative process in African publishing and distributing an anthology of digital romance writing from Nigeria's Ankara Press. The post The Possibilities and Challenges of Digital African Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process #african publishing


NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content


How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investing heavily #original video #video team #social distribution


The Changing Face of STM Publishing

A recent report valued STM Publishing at $35 billion annually. The report itself makes for a long but interesting read and really serves to highlight the sheer scale of this sector, the importance of technology, and the value attached to licensing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing face #stm publishing #sheer scale


The Evolution of Digital Publishing in China and ChineseAll

Tong Zhilei of ChineseAll.com discusses ebooks, UGC, and the evolution of digital publishing in China, growing at 40% each year, and valued at $40 billion. The post The Evolution of Digital Publishing in China and ChineseAll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Publishers prepare Independent Bookshop Week exclusives

Deals on Picador Classics, exclusive editions published by Macmillan and money off Hachette Children’s Books series are among the promotions being offered to indies in celebration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #books series


Amazon Publishing Marches On

Amazon Publishing may have scaled back its plans to have a major New York City trade publishing presence since the departure of Larry Kirshbaum in early 2014, but the company still continues to expand its overall operation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #scaled back #larry kirshbaum


Mixed Signals From Three Publishers

First-quarter reports from three of the largest U.S. trade houses gave mixed messages about the state of book publishing at the start of 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed signals #book publishing