Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Issues on the Ether: How Is Self-Publishing Maturing?

This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing perspective ##etherissue #self-publishing community


Facebook: 10 years of social networking, in numbers

Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family guy #$1bn #mobile advertising


Two Authors Launch Brown Girls Publishing

Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side


Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report


Publishers enjoy surging ebook export sales

UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Colleen Hoover fans press publisher into print version of ebook

Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian

[ The Guardian | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #follow suit


VIDEO: Costa winner 'shocked and delighted'

Nathan Filer, winner of the Costa Book of the Year with his debut novel The Shock of the Fall, says he was "shocked and delighted" as the announcement was made. Continue reading at BBC News

[ BBC News | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa winner #nathan filer #costa book


PEN and UNESCO to Bolster Minority Language Publishing

PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pen international #training programs


ReDigi Gets Patent to Manage and Sell Used E-books

The first online digital marketplace gets the nod for its invention of a system for "copyless" digital transactions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-29 00:00:00 UTC ]
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'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section (+video)

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter #universal studios


Elite Daily: Inside One Publisher’s Viral Boom

The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elite daily


Urdu Publishing is Up, But Copyright Problems Persist

2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good year


People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #ad types #web content


Dutton Marks 150 Years of Publishing

About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian tart #selling books


If Facebook is like a disease, I don't mind getting infected

Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews

[ Betanews | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report suggested #paper published


Canongate to publish Slingerland

Canongate has acquired Edward Slingerland’s book Trying Not To Try: The Anicent Art of... Continue reading at The Bookseller

[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


Does digital publishing mean the death of the author? | Richard Lea

We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revolution


Myrmidon buys self-published historical novel

Myrmidon has acquired the rights to Queen of Bedlam, a self-published debut novel by Laura... Continue reading at The Bookseller

[ The Bookseller | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published debut


PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest column #buy books