Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay wall #radar online


Secrets of shoestring campaigns revealed 

Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller

[ The Bookseller | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers revealed


New national curriculum framework revealed

The new national curriculum framework revealed today (8th July) features revised programmes of... Continue reading at The Bookseller

[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources told #korea herald


Hutchinson to reveal the real King John

Hutchinson has acquired a new biography of British monarch King John by Marc Morris. Sarah Rigby... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ranging #fifty shades


Shortlist revealed for PEN/Ackerley Prize

English PEN has announced the shortlist for the 2013 PEN/Ackerley Prize for Memoir, given each... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #english pen


Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices


Facebook to clone Flipboard next, report says

Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile service


Book Tokens reveals rewards programme

National Book Tokens is launching a rewards programme for customers and a direct marketing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rewards programme #direct marketing


New Fielding title revealed

Helen Fielding's new novel is to be titled Bridget Jones: Mad About the Boy, publisher... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Bridget Jones book title revealed

The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News

[ BBC News | 2013-05-28 00:00:00 UTC ]
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Amazon reveals fan fiction platform

Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World

[ BBC World | 2013-05-24 00:00:00 UTC ]
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Amazon's 2012 tax bill revealed

Amazon.co.uk paid £3.2m in UK tax last year, after making £7.7m in profit, according... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Digital consumer protection revealed in Queen's Speech

Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller

[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Amanda Knox's new memoir reveals a gentler side of the American student

Amanda Knox's memoir is titled 'Waiting to be Heard' and discusses her life from childhood to her time in prison in Italy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda knox


New Bond title revealed

The next James Bond continuation novel will be called Solo, its author William Boyd revealed... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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'Impressive' Kim Scott Walwyn shortlist revealed

Foyles head of marketing Miriam Robinson (pictured), literary agent Juliet Mushens, BookMachine... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles head


Shortlist revealed for radical children's fiction prize

Titles from Frances Lincoln, Templar, Walker and Random House UK have been shortlisted for the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #radical children #fiction prize #frances lincoln


TES poll reveals teachers’ favourite reads

A list of teachers’ favourite books compiled by the Times Educational Supplement (TES) has... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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